Cory Uehlein

Professional Summary

Cory Uehlein is an experienced marketing and growth professional with a proven track record of driving success in the ecommerce and retail industries. As the Head of Growth and Retention Marketing at Aviator Nation, he is responsible for developing and executing strategies to acquire new customers, enhance user engagement, and improve customer retention across the brand's digital channels.

Experience Summary

Current Role

In his current role, Cory oversees all facets of Aviator Nation's growth and retention marketing efforts, including campaign planning, digital advertising, email marketing, customer analytics, and performance optimization. He collaborates closely with cross-functional teams to align marketing initiatives with the company's overall business objectives, consistently delivering measurable results that contribute to the brand's sustained growth.

Career Progression

Prior to joining Aviator Nation, Cory held various leadership positions in ecommerce and performance marketing at UpWest and EXPRESS, where he led the development and implementation of successful digital strategies. He has a strong background in data analysis, digital activation, and marketing operations, having started his career as a Data Analyst and Digital Marketing Analyst. Cory's diverse experience and data-driven approach have enabled him to drive impactful initiatives that have contributed to the growth and profitability of the brands he has worked with.

Academic Background

Cory holds a Bachelor's degree in Marketing and Business Analytics from Miami University, where he also completed a miniMBA program. His academic pursuits have provided him with a solid foundation in data-driven decision-making, strategic marketing, and business acumen, which he applies in his professional endeavors.

Areas of Expertise

• Ecommerce and digital marketing strategy

• Customer acquisition and retention

• Performance marketing and advertising optimization

• Data analytics and business intelligence

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Cory has demonstrated a strong ability to translate data insights into effective marketing strategies that drive tangible business results. He has successfully launched targeted campaigns, optimized marketing channels, and implemented customer-centric initiatives that have led to increased brand awareness, improved customer engagement, and enhanced revenue growth for the companies he has served.

Conclusion

With his extensive experience in the ecommerce and retail sectors, Cory Uehlein is a strategic marketing leader who is adept at leveraging data and technology to drive sustainable growth and customer loyalty. In his current role at Aviator Nation, he is poised to continue his track record of success, contributing to the brand's expansion and cementing its position as a leader in the industry.