CW

Cory Willness

CEO

Cory Willness, CEO & Co-Founder, Croptimistic Technology Inc.



Professional Overview


Cory Willness serves as the CEO and co-founder of Croptimistic Technology Inc., a prominent player in the international AgTech industry, renowned for their advanced soil mapping solutions, particularly SWAT MAPS. With over 25 years of experience in agronomy and precision agriculture, Willness has solidified his standing as a leader in the sector.

Career Background


Cory Willness' career trajectory is marked by significant roles and accomplishments:
  • Began his agricultural career in 1986 at Willness Family Farm.

  • Worked as an Agronomist at Ag Retail in 1996.

  • Shifted to a Precision Agronomist role at the Saskatchewan VRT Project in 1998, where he was responsible for detailed field studies and managing project funding.

  • Founded CropPro Consulting in 2003, serving as CEO before transitioning to Croptimistic Technology Inc. in 2018.


Educational Background & Certifications


Willness holds a Bachelor's Degree in Agronomy from the University of Saskatchewan, completed in 1996. Additionally, he has obtained several key certifications:
  • Professional Agrologist (PAg) from the Saskatchewan Institute of Agrologists, awarded in 1997.

  • Certified Crop Adviser (CCA) from the American Society of Agronomy, earned in 1999.

  • SWAT Certification from Croptimistic Technology Inc., achieved in 2021.

  • Certificate in Forensic Agrology from the University of Saskatchewan.

  • Membership in the Canadian Association of Management Consultants (CMC-Canada).


Company Overview: Croptimistic Technology Inc.


Croptimistic Technology Inc., co-founded by Cory Willness, is best known for its flagship product, SWAT MAPS, which integrates Soil, Water, and Topography analysis to create precise management zones for variable rate farming. The company also develops a broader suite of products under the SWAT ECOSYSTEM, powered by their proprietary SWAT RECORDS software.

Key Information:
  • Founded: 2018

  • Headquarters: Naicam, SK, Canada

  • Notable Achievements: Over 20 million SWAT MAPS prescriptions applied worldwide.


Professional Networking and Online Presence


Cory Willness maintains a robust online presence, primarily through:

  • [Twitter](https://x.com/CropProCory): Engages with the AgTech community, sharing company milestones and industry developments.


Recent Activities & Initiatives


Willness has recently highlighted several strategic initiatives and accomplishments on his LinkedIn:
  • Shared developments regarding SWAT MAPS and their impact on agricultural productivity (July 19, 2024).

  • Promoted job openings and team expansion efforts within Croptimistic Technology (June 26, 2024).

  • Emphasized the company's commitment to building self-sustainable businesses through human-centered systems (May 27, 2024).


Contact Information


  • Email: [cory@swatmaps.com](mailto:cory@swatmaps.com)

  • Phone: 1-800-421-4099

  • Office Address: 206 1st Ave N, Naicam, SK, Canada, S0K 2Z0


Strategic Considerations for Engagement


Given Cory Willness' extensive expertise in precision agriculture and his leadership in developing SWAT MAPS, approaching him with solutions or collaborations that could augment Croptimistic Technology's existing capabilities or address strategic objectives would be highly relevant. Emphasizing advanced technologies, scalability, and integration with current systems could resonate well with his vision for Croptimistic as a global leader in premium precision agriculture services.