Courtney Garcia

AVP, Marketing Product Manager

Professional Overview

Courtney Garcia is an accomplished marketing professional with over a decade of experience in the financial services industry. As the AVP, Marketing Product Manager at Wintrust Financial Corporation, she leverages her expertise in digital marketing, product management, and data analytics to drive innovative marketing strategies and enhance the customer experience.

Experience Summary

Current Role

In her current role as AVP, Marketing Product Manager at Wintrust Financial Corporation, Courtney is responsible for overseeing the development and implementation of marketing products and solutions. She collaborates cross-functionally to identify market trends, analyze customer behavior, and develop data-driven strategies that optimize digital marketing campaigns and improve customer engagement. Courtney's leadership and strategic vision have contributed to the successful launch of several award-winning marketing initiatives, resulting in increased brand awareness and customer acquisition.

Career Progression

Prior to her current position, Courtney held various roles at Wintrust Financial Corporation, including Senior Project Manager, Digital Marketing Products & Analytics, and Senior Marketing Manager, Marketing Operations. In these roles, she demonstrated her ability to manage complex projects, analyze marketing data, and implement process improvements to enhance the efficiency and effectiveness of the company's marketing efforts.

Before joining Wintrust, Courtney gained valuable experience in the food service industry, serving as a Local Sales Manager at Jason's Deli and a Dining Room Manager at Indian Hill Club. These roles provided her with a strong foundation in customer service, team management, and operational excellence, which she has successfully applied to her marketing career.

Academic Background

Courtney holds a Bachelor of Science degree in Business Administration from the University of Missouri-Kansas City, where she specialized in Marketing and Management.

Areas of Expertise

• Digital marketing strategy and implementation

• Marketing product management and optimization

• Data analytics and performance measurement

• Cross-functional collaboration and project management

• Customer experience enhancement and brand building

Professional Impact

Courtney's strategic leadership and data-driven approach have had a significant impact on Wintrust Financial Corporation's marketing initiatives. She has spearheaded the development of innovative marketing products that have helped the company better understand and engage with its target audience, resulting in increased customer satisfaction and business growth.

Conclusion

With her extensive experience, strategic mindset, and passion for marketing, Courtney Garcia is poised to continue driving meaningful impact within the financial services industry. Her commitment to delivering exceptional customer experiences and leveraging data-driven insights make her a valuable asset to her organization and a respected leader in the field of marketing.