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Courtney Keating

Courtney Keating


Chief Marketing Officer



Professional Overview
Courtney Keating is a seasoned marketing executive with over 20 years of experience driving strategic growth and innovation in the real estate, fintech, and technology industries. As the Chief Marketing Officer at Acxiom, she is responsible for leading the company's global marketing initiatives, focusing on brand development, digital marketing, and customer engagement.

Experience Summary

Current Role
As the Chief Marketing Officer at Acxiom, Courtney oversees the company's comprehensive marketing strategy, aligning it with the organization's long-term business objectives. She has been instrumental in modernizing Acxiom's marketing approach, leveraging data-driven insights to optimize campaigns and improve customer experiences. Under her leadership, the company has experienced a 25% increase in brand awareness and a 30% uplift in lead generation.

Career Progression
Prior to joining Acxiom, Courtney held various marketing leadership roles, including Chief Marketing Officer at eXp World Holdings and Roostify, where she spearheaded successful rebranding initiatives and drove double-digit revenue growth. Her earlier experience includes serving as the SVP of Marketing and Innovation Solutions at CoreLogic and holding marketing leadership positions at GE Capital.

Courtney's diverse background has equipped her with a deep understanding of the real estate, financial services, and technology sectors. She has a proven track record of developing and implementing innovative marketing strategies that drive business results and enhance customer relationships.

Academic Background
Courtney holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated cum laude. She is also an active member of the American Marketing Association and the Chief Marketing Officer (CMO) Council.

Areas of Expertise
  • Brand strategy and positioning

  • Omnichannel marketing and digital transformation

  • Customer experience optimization

  • Data-driven decision making

  • Cross-functional collaboration and team leadership


Professional Impact
Throughout her career, Courtney has spearheaded numerous award-winning marketing campaigns that have garnered industry recognition. Most notably, she led the development of a groundbreaking digital platform for Roostify, which earned the company the "Best in Class" award from the Mortgage Bankers Association.

Courtney is also an active contributor to the marketing community, regularly speaking at industry events and sharing her insights on emerging trends and best practices.

Conclusion
With her exceptional marketing acumen, strategic vision, and proven track record of success, Courtney Keating is poised to drive continued growth and innovation at Acxiom. Her extensive experience, coupled with a deep understanding of the evolving marketing landscape, makes her a valuable asset to the organization and a respected leader in the industry.