Courtney Konzelman – Vice President of Marketing, ALOHA Collection
Contact Overview
Courtney Konzelman currently serves as Vice President of Marketing at ALOHA Collection, a California-based lifestyle and e-commerce brand known for its travel and ocean-inspired products. She operates out of San Clemente, United States, and has built a distinguished career in marketing within the apparel and lifestyle sectors, focusing on growth, experiential branding, and strategic partnerships.
Current Role at ALOHA Collection
- Position: Vice President of Marketing
- Tenure: Senior Director of Marketing (since October 2022), previously Director of Lifestyle Marketing & Events
- Responsibilities and Influence: Courtney leads marketing strategy, brand development, growth marketing initiatives, and multi-channel campaign execution. Her leadership is integral to the company's creative direction and lifestyle brand positioning, particularly driving e-commerce and retail growth.
ALOHA Collection itself is recognized for its Hawaiian heritage and adventure-driven ethos, operating with 51-200 employees and headquartered in Encinitas, California. Recent activity includes key partnerships and limited-edition collaborations, such as:
- LSPACE Partnership: Launch of a limited-edition travel collection (June 2025), emphasizing creative cross-branding in swimwear, resortwear, and accessories.
- Z SUPPLY Collaboration: Release of a summer resort collection (July 2024), featuring signature custom prints and lifestyle appeal.
Professional Background
Courtney's prior experience includes key marketing leadership roles in prominent apparel and lifestyle companies:
- TravisMathew Apparel – Women’s Marketing Director
- Corkcicle – Marketing Director (general marketing and surf/outdoor categories)
- Billabong Women’s – Marketing Director
- Fox Head, Inc. – Global Mens Marketing Manager
- K-Swiss & Form Athletics – Global Marketing & Team Manager
- New Era Cap – Marketing Coordinator
This history demonstrates a deep specialization in action sports, contemporary lifestyle, retail, and e-commerce branding, as well as event marketing, influencer management, and digital growth.
Education
- Fashion Institute of Technology
Degree: Marketing & Advertising Communications
This academic foundation underpins a data-driven and creative approach to brand marketing and market communication.
Organizational Structure Insight
- Direct Reports and Key Marketing Team Members:
- Shawna Williams – Senior Brand Director
- London Glendenning – Social Media Manager
- Brett Vance – Growth Marketing Manager
- Zoe Vega – Growth Strategist
- Brooke Spangenberg – Brand Strategist
- Shannon Bernatz – Trade Marketing Manager
- Sara Jester – Senior GTM Manager
- Beth Stabler – Retail & Trade Marketing Manager
- Christie Duoos – Marketing Project Manager
- Becca Zak – Director of Digital
Courtney orchestrates a multi-disciplinary team, optimizing both brand storytelling and performance marketing, supported by dedicated experts in digital, social, trade, and retail channels.
Professional Network and Digital Presence
- LinkedIn: [Courtney Konzelman](http://www.linkedin.com/in/courtney-konzelman-03b09839) (500+ connections)
- Instagram: [@courtneykonzelman](https://www.instagram.com/courtneykonzelman/?hl=en) (VP, Marketing listed in bio; engaged in industry and lifestyle content)
Industry Positioning
Courtney brings extensive, actionable expertise in apparel and lifestyle market strategies, with demonstrated success in brand collaborations, digital growth initiatives, influencer partnerships, and retail channel expansion. Her operational base in Southern California places her at the nexus of the US action sports and contemporary lifestyle market.
Key Takeaways: Courtney Konzelman is positioned as a critical decision-maker and marketing innovator at ALOHA Collection, with a proven record of leveraging strategic partnerships, experiential marketing, and digital growth in the apparel and lifestyle sectors. Her role indicates significant influence over branding, collaboration decisions, and go-to-market execution within fast-growing niche consumer markets.
