Courtney Mackedanz
Director Product Manager, Digital and Performance Marketing
Prosper, Texas, United States
Professional Overview
Courtney Mackedanz is an accomplished Director Product Manager with extensive expertise in digital and performance marketing. She has a proven track record of driving innovative product strategies, optimizing marketing campaigns, and delivering measurable business impact across diverse retail and ecommerce environments.
Experience Summary
Current Role
As the Director Product Manager, Digital and Performance Marketing at Five Below, Courtney is responsible for developing and executing strategic product roadmaps to enhance the company's digital presence and performance marketing initiatives. She oversees cross-functional teams to identify new growth opportunities, implement data-driven optimization strategies, and deliver exceptional customer experiences that drive increased engagement and conversion.
Career Progression
Prior to her current role, Courtney held several senior-level positions, including Sr. Product Manager, Marketplace at Kohl's, Director, Ecommerce Planning and Operations at Office Depot, Sr. Process Analyst at Target, and IT Portfolio Manager at SUPERVALU. Throughout her career, she has demonstrated a strong ability to translate complex business requirements into actionable product solutions, drive process improvements, and leverage data-driven insights to inform strategic decision-making.
Academic Background
Courtney holds a Bachelor's degree in Business Administration from the University of Minnesota, where she graduated with honors and specialized in Marketing and Management Information Systems.
Areas of Expertise
- Digital and performance marketing strategy
- Product management and roadmap development
- Ecommerce planning and operations
- Process optimization and business intelligence
- Cross-functional collaboration and stakeholder management
- Data analysis and decision-making
Professional Impact
Courtney's contributions have had a significant impact on the organizations she has served. At Kohl's, she spearheaded the development and launch of the company's successful marketplace platform, driving increased revenue and customer engagement. As the Director of Ecommerce Planning and Operations at Office Depot, she led the implementation of data-driven optimization initiatives that resulted in a 20% increase in online conversion rates.
Conclusion
With her extensive experience, strategic mindset, and analytical expertise, Courtney Mackedanz is a dynamic and results-driven professional who is poised to drive continued innovation and growth in the digital and performance marketing landscape.
