Courtney Parsons

Account Director

Courtney Parsons is an accomplished marketing and advertising professional with over 5 years of experience driving strategic initiatives and delivering impactful results for leading brands. As an Account Director at PJA Advertising + Marketing, Courtney oversees the end-to-end management of high-profile client accounts, leveraging her expertise in account management, campaign planning, and cross-functional team leadership.

Professional Experience

Current Role

Account Director, PJA Advertising + Marketing (Present)

• Manages a diverse portfolio of national and global client accounts, serving as the primary client liaison and strategic partner

• Leads cross-functional teams in the development and execution of comprehensive marketing campaigns, driving measurable brand awareness and lead generation

• Collaborates closely with internal creative, media, and analytics teams to ensure seamless delivery and optimization of campaigns

• Provides strategic guidance and recommendations to clients, aligning marketing initiatives with their business objectives

• Consistently exceeds client expectations, resulting in account growth and long-term client relationships

Career Progression

Senior Account Supervisor, Mind+Matter, an Ashfield Health Company (- Present)

• Oversaw the day-to-day management of multiple healthcare and pharmaceutical client accounts

• Developed strategic marketing plans and led the implementation of multi-channel campaigns

• Fostered strong client relationships and acted as a trusted advisor, driving account growth and client satisfaction

Account Executive, Cambridge BioMarketing (- Present)

• Supported the execution of brand-building and lead generation campaigns for biotechnology and medical device clients

• Collaborated with cross-functional teams to develop compelling content and digital strategies

• Demonstrated strong project management and problem-solving skills to ensure timely and successful campaign delivery

Marketing Manager, The Gold Group (- Present)

• Managed the planning and implementation of marketing and promotional activities for a diverse client portfolio

• Leveraged data-driven insights to optimize marketing tactics and drive measurable business results

• Developed and maintained strong relationships with key industry partners and stakeholders

Education

Bachelor of Science in Marketing, University of Massachusetts Amherst

Areas of Expertise

• Account Management

• Campaign Planning and Execution

• Cross-Functional Team Leadership

• Strategic Marketing and Branding

• Healthcare and Pharmaceutical Industry Expertise

• Data-Driven Decision Making

• Relationship Management and Client Servicing

Professional Impact

• Spearheaded the development and launch of a highly successful multi-channel marketing campaign for a leading healthcare client, resulting in a 25% increase in brand awareness and a 15% lift in lead generation

• Played a key role in the successful onboarding and integration of a new client, leading to a 20% increase in account profitability within the first year

• Recognized as a trusted advisor and strategic partner by clients, consistently receiving positive feedback and securing account renewals

Courtney Parsons is a dynamic marketing and advertising professional with a proven track record of driving strategic initiatives and delivering measurable results for her clients. With her expertise in account management, campaign planning, and cross-functional team leadership, she is poised to continue her trajectory of success and make a meaningful impact on the industry.