Courtney Siegel

Vice President of Marketing, North America

Professional Overview
Courtney Siegel is the Vice President of Marketing for North America at Skeepers, a leading marketing technology company. With over 15 years of experience in the marketing and advertising industry, Courtney is a strategic and results-driven leader known for driving innovative digital marketing strategies that deliver measurable business impact.

Experience Summary

Current Role
As Vice President of Marketing for North America at Skeepers, Courtney is responsible for overseeing all marketing initiatives across the region. In this role, she leads a talented team of marketers in developing and executing comprehensive go-to-market strategies that support the company's growth and expansion goals. Under her guidance, Skeepers has seen a 25% increase in brand awareness and a 20% uplift in lead generation within the North American market.

Career Progression
Prior to joining Skeepers, Courtney served as the Director of Digital Marketing at a prominent advertising agency, where she spearheaded award-winning campaigns for Fortune 500 clients. She also held marketing management roles at several leading technology companies, where she honed her expertise in leveraging data-driven insights to optimize marketing performance and drive business results.

Academic Background
Courtney holds a Bachelor of Science degree in Marketing from the University of Michigan, where she graduated cum laude. She is also a certified Google Analytics and Hubspot inbound marketing specialist, constantly seeking to expand her knowledge and skills to stay ahead of industry trends.

Areas of Expertise

• Digital marketing strategy and execution

• Omni-channel campaign management

• Marketing automation and lead generation

• Data analytics and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Courtney has been recognized for her ability to drive measurable business impact through innovative marketing initiatives. She has led projects that have resulted in significant revenue growth, improved customer engagement, and enhanced brand reputation for her clients. Courtney is also an active contributor to industry publications and events, sharing her insights and best practices with the marketing community.

Conclusion
With her deep expertise in digital marketing, data-driven decision making, and cross-functional collaboration, Courtney Siegel is a highly sought-after marketing executive who consistently delivers impressive results for her organization. As Skeepers' Vice President of Marketing for North America, she is poised to continue propelling the company's success and cementing its position as a leader in the marketing technology space.