Covadonga Gordon Llavona Research by SuperAGI

Covadonga Gordón Llavona

Current Role: Head of Marketing Strategy, Ben & Frank
LinkedIn: [http://www.linkedin.com/in/covadonga-gordon-llavona](http://www.linkedin.com/in/covadonga-gordon-llavona)
Location: Mexico City, Mexico

Professional Summary

Covadonga Gordón Llavona is the Head of Marketing Strategy at Ben & Frank, an e-commerce eyewear company headquartered in Mexico City. In this capacity, Covadonga leads the development, organization, and oversight of the company’s marketing activities. Responsibilities include designing strategic marketing initiatives, coordinating cross-departmental communications, and managing key stakeholder relationships to support business objectives within the fast-evolving optical market.

Covadonga's background reflects a strong progression through marketing ranks within both startup and multinational environments. At Ben & Frank, prior positions included Brand Associate, where core duties involved brand communication and content strategy—critical for cultivating the company's identity and growth in a competitive landscape.

Previous Experience

KTBO (Senior Marketing Specialist):

Covadonga managed the commercial relationship with MATTEL, supporting strategic marketing proposals for Kellogg’s LATAM. This experience demonstrates expertise in large-scale campaign execution, brand partnership, and client management within the consumer goods and toys sector.

Coca-Cola México (Marketing Specialist):

Responsibilities focused on influencer strategies, indicating a data-driven approach to building brand affinity and digital engagement with large audiences.

Vista Desarrollos Residenciales (Marketing Analysis Manager):

Oversaw marketing and sales efforts for the Zenit Lomas Country real estate project, highlighting experience in driving revenue through data-led marketing and cross-team leadership.

Education

Bachelor’s Degree in Marketing

Universidad Anáhuac México

Business Program

Esdes Business School

These academic credentials provide Covadonga with a strong foundation in both local and international business practices, relevant for navigating Mexico’s consumer landscape and forming global partnerships.

Organizational Structure and Key Colleagues

At Ben & Frank, Covadonga heads the marketing strategy division and works alongside the following notable team members:

Josefina Risopatrón – Marketing Manager

Ricardo de la Huerta – Marketing Manager

Dafna Buchwald – CRM & Retention

This organizational structure signals a segmented marketing team where Covadonga exercises both strategic oversight and direct collaboration with mid-management, CRM, and retention specialists, likely impacting the full customer acquisition and loyalty lifecycle.

Company Overview: Ben & Frank

Ben & Frank is an online-first optical retailer that aims to disrupt the traditional eyewear sector in Mexico by offering fashionable, affordable glasses with a focus on product variety—spanning anti-reflective, polycarbonate, anti-scratch, polarized, and UV resistant lenses—and digital vision testing solutions.

Headquarters: Mexico City, Mexico

Industry: E-commerce, Eyewear

Employees: 51-200

The company’s business model is based on direct-to-consumer sales, leveraging online channels and digital marketing to quickly adapt to market trends and consumer needs. Its innovative approach underscores the importance of both performance marketing and brand communication within Covadonga’s scope of responsibility.

Actionable Insights

Covadonga’s trajectory illustrates a comprehensive understanding of integrated marketing, digital channels, and brand management. The experience managing major B2C and B2B partnerships and overseeing omnichannel campaigns positions Covadonga as a key decision-maker in assessing platforms, partnerships, or technologies that drive marketing ROI. The scope of oversight across product launches, influencer campaigns, and customer retention strategies also suggests openness to new marketing solutions, analytics platforms, and strategic collaborations that support business scaling in a competitive retail environment.

Summary of Key Qualifications: