Craig Alexander, MBA
Regional Sales Director
Professional Overview
Craig Alexander is a seasoned sales and marketing executive with over 20 years of experience in the pharmaceutical and medical device industries. As the Regional Sales Director at IPA™, he leads a high-performing team responsible for driving revenue growth and market share expansion across the Pacific Northwest region.
Experience Summary
Current Role
As the Regional Sales Director at IPA™, Craig is responsible for overseeing all sales and marketing activities within his assigned region. He manages a team of experienced sales representatives, providing strategic direction, coaching, and mentorship to ensure the achievement of ambitious revenue targets. Under his leadership, the team has consistently exceeded sales goals and secured several high-profile client accounts.
Career Progression
Prior to joining IPA™, Craig held various sales and marketing leadership roles in the healthcare industry. Most recently, he served as the Regional Sales Manager at Electromed, Inc., where he was instrumental in launching a new product line and expanding the company's presence in the Pacific Northwest market. Before that, he worked as the Area Business Manager at Rotech Healthcare, where he spearheaded the development and implementation of innovative marketing strategies to drive customer acquisition and retention.
Earlier in his career, Craig held senior-level positions at Integrated Rehabilitation Group, Sanofi, and Wyeth BioPharma, where he gained valuable experience in market analysis, brand management, and strategic planning.
Academic Background
Craig holds a Master of Business Administration (MBA) degree from the University of Washington, with a concentration in Marketing. He also earned a Bachelor of Science (BS) in Business Administration from the University of Oregon.
Areas of Expertise
- Sales and revenue growth strategy
- Team leadership and performance management
- Market analysis and segmentation
- New product launches and commercialization
- Strategic partnership development
- Customer relationship management
- Marketing campaign design and implementation
Professional Impact
Throughout his career, Craig has consistently demonstrated his ability to drive measurable business results. At Electromed, Inc., he led a team that exceeded sales targets by 15% for three consecutive years, contributing to the company's overall growth and profitability. At Rotech Healthcare, he spearheaded a comprehensive marketing campaign that resulted in a 20% increase in new customer acquisitions within the first 12 months.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Craig Alexander is poised to make a significant impact in his role as the Regional Sales Director at IPA™. His deep industry knowledge, strong leadership skills, and customer-centric approach make him a valuable asset to the organization as it continues to expand its market presence and solidify its position as a industry leader.
