Professional Summary
Professional Overview
Craig Barker is an experienced Art Director with over 18 years of expertise in the beauty and cosmetics industry. Serving as the Art Director at Epicuren Discovery since 2003, he leverages his strong creative vision and cross-functional leadership to drive impactful brand and marketing initiatives.
Current Role
As the Art Director at Epicuren Discovery, Craig is responsible for overseeing the company's visual identity and brand aesthetic across all marketing channels. In this role, he works closely with the marketing team to conceptualize and execute compelling campaigns that effectively communicate the brand's unique value proposition. Craig's keen eye for design, combined with his in-depth understanding of the target audience, enables him to consistently deliver visually striking and strategically aligned creative assets.
Career Progression
Prior to joining Epicuren Discovery, Craig honed his skills as a Graphic Designer at various agencies, where he gained valuable experience in branding, print collateral, and digital design. His ability to translate complex business objectives into visually appealing and impactful designs has been instrumental in driving the success of his clients' marketing initiatives throughout his career.
Academic Background
Craig holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, Irvine, where he graduated with honors. His strong academic foundation in design principles and creative problem-solving has been a key contributor to his professional achievements.
Areas of Expertise
- Brand identity and visual design
- Campaign conceptualization and execution
- Digital and print asset creation
- Versatile design skills across various media
- Effective cross-functional collaboration
- Strategic and analytical thinking
Professional Impact
During his tenure at Epicuren Discovery, Craig has played a pivotal role in elevating the brand's visual identity and strengthening its market presence. His innovative design solutions have contributed to the company's consistent year-over-year growth and have been widely recognized within the industry.
Conclusion
With his exceptional creative abilities, strategic mindset, and demonstrated track record of success, Craig Barker is a valuable asset to the Epicuren Discovery team. As he continues to push the boundaries of design excellence, he is poised to make an even greater impact on the beauty and cosmetics industry.
