Craig Brockman

Global Content Marketing Strategist

Professional Overview
Craig Brockman is an experienced content marketing strategist with a proven track record of driving impactful digital marketing initiatives. As the Global Content Marketing Strategist at TransUnion, he leverages his expertise in content strategy, demand generation, and data-driven marketing to create engaging, high-performing content that resonates with global audiences.

Experience Summary

Current Role
In his current role at TransUnion, Craig is responsible for developing and executing comprehensive content marketing strategies to support the company's global growth objectives. He collaborates cross-functionally to align content initiatives with broader marketing and business goals, while continuously optimizing campaigns to drive measurable results.

Career Progression
Prior to joining TransUnion, Craig served as the Head of Demand Gen Content at LiveRamp, where he led a team of content creators and strategists to produce high-impact content that fueled the company's lead generation efforts. He also held the role of Content Marketing Manager at LiveRamp, overseeing the development and distribution of thought leadership content across multiple channels.

Earlier in his career, Craig held various content marketing and digital marketing leadership positions, including Director of Content Marketing and Web at Impact, Content Marketing Manager at RhythmOne, and Senior Marketing Manager at Experian Marketing Services. His diverse experience has equipped him with a well-rounded understanding of the evolving content marketing landscape and the ability to drive successful campaigns in both B2B and B2C environments.

Academic Background
Craig holds a Bachelor of Arts degree in English Literature from the University of Vermont, where he graduated with distinction.

Areas of Expertise

• Content strategy and execution

• Demand generation and lead nurturing

• Data-driven content optimization

• Omnichannel content distribution

• Content performance analytics

• Cross-functional collaboration and stakeholder management

Professional Impact
Throughout his career, Craig has consistently delivered measurable results for his employers. At LiveRamp, he spearheaded the creation of a content hub that drove a 25% increase in qualified leads and a 20% improvement in content engagement metrics. In his previous role at Impact, he led the development of a comprehensive content marketing program that contributed to a 30% year-over-year increase in website traffic and a 22% rise in marketing-qualified leads.

Conclusion
With his extensive experience, data-driven approach, and passion for content marketing, Craig is poised to make a significant impact in his current role at TransUnion. He is dedicated to delivering innovative, high-performing content strategies that support the company's global growth and position it as a thought leader in the financial services industry.