Professional Summary
Professional Overview
Craig Camp is an experienced wine industry executive currently serving as the General Manager at Troon Vineyard in Grants Pass, Oregon. With nearly 40 years of diverse experience in the wine and media sectors, he is a respected leader known for his expertise in operations, publishing, and driving strategic growth initiatives.
Experience Summary
Current Role
As General Manager at Troon Vineyard since 2016, Craig oversees all day-to-day operations and long-term planning for the winery. He has played a key role in enhancing Troon's brand recognition, expanding its distribution channels, and improving profitability through streamlined operations and targeted marketing initiatives. Under Craig's leadership, Troon has solidified its reputation as a premier producer of premium wines in the Pacific Northwest.
In addition to his role at Troon, Craig has served as the Publisher of Wine Camp, his own wine-focused publishing venture, since 2005. In this capacity, he has created and curated high-quality content that informs and educates wine enthusiasts around the world.
Career Progression
Prior to joining Troon Vineyard, Craig held several senior leadership positions in the wine industry, including Managing Partner at Cornerstone Wine Cellars in Napa Valley and President at Anne Amie Vineyards in the Willamette Valley. He also co-founded and served as President of the Direct Import Wine Company in the 1980s and 1990s, building it into a successful national distributor.
Earlier in his career, Craig gained valuable experience as a photojournalist and food editor, working for publications such as The Daily Herald and The Kankakee Daily Journal. This diverse background has equipped him with a unique perspective and a deep understanding of the wine industry's evolving landscape.
Academic Background
Craig holds a Bachelor's degree, having completed his studies in the 1970s. His academic background, combined with his extensive practical experience, has provided him with a well-rounded skill set and a nuanced understanding of the wine industry.
Areas of Expertise
- Winery operations and management
- Brand strategy and marketing
- Distribution and sales channel development
- Content creation and publishing
- Strategic planning and business development
Professional Impact
Throughout his career, Craig has demonstrated a track record of driving growth, improving operational efficiency, and enhancing brand positioning for the organizations he has served. His leadership and strategic vision have been instrumental in shaping the success of several prominent wineries and publications in the industry.
Conclusion
With his wealth of experience, industry expertise, and proven track record of success, Craig Camp is well-positioned to continue making a meaningful impact in the wine industry. As General Manager of Troon Vineyard and Publisher of Wine Camp, he remains focused on leveraging his skills and insights to drive innovation, foster organizational excellence, and contribute to the ongoing evolution of the wine sector.
