Craig Coutts

Senior Vice President of Marketing

Professional Overview
Craig Coutts is a seasoned marketing executive with over 15 years of experience in the retail industry. As the Senior Vice President of Marketing at Princess Auto Ltd., he leads a team of marketing professionals in developing and executing strategic campaigns that drive brand awareness, customer engagement, and sales growth.

Experience Summary

Current Role
In his current role as Senior Vice President of Marketing at Princess Auto Ltd., Craig is responsible for overseeing the company's marketing strategy, digital marketing initiatives, advertising campaigns, and brand management. He has been instrumental in streamlining marketing operations, enhancing the company's online presence, and implementing data-driven approaches to optimize marketing effectiveness.

Career Progression
Prior to his current position, Craig held various leadership roles within Princess Auto Ltd., including Vice President of Marketing and Vice President of Sales. In these positions, he demonstrated his ability to drive revenue growth, improve operational efficiency, and foster a collaborative, data-driven culture. His versatile background and deep understanding of the retail industry have been invaluable in his career progression.

Academic Background
Craig holds a Bachelor of Business Administration degree from the University of Manitoba, where he specialized in marketing and business strategy. He has also completed executive leadership programs at the Ivey Business School and the Harvard Business School, further enhancing his strategic and managerial capabilities.

Areas of Expertise

• Retail marketing strategy and planning

• Digital marketing and e-commerce optimization

• Brand management and customer experience

• Sales and revenue growth strategy

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Princess Auto Ltd., Craig has spearheaded several successful marketing initiatives that have contributed to the company's growth and market leadership. He led the development and launch of the company's first comprehensive e-commerce platform, resulting in a significant increase in online sales and customer engagement. Additionally, he has overseen the implementation of advanced customer segmentation and targeted marketing campaigns, which have driven improved marketing ROI and customer loyalty.

Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Craig Coutts is a valuable asset to Princess Auto Ltd. As the Senior Vice President of Marketing, he continues to drive innovation, operational excellence, and sustainable growth for the organization.