Professional Summary
Professional Overview
Craig Cowles is a seasoned business leader with extensive experience in the consumer goods and retail industries. He currently serves as the Managing Director at Smart Protein and the Group Sales Director at The Original Fit Factory, where he leverages his strategic expertise to drive growth and innovation.
Experience Summary
Current Roles
As the Managing Director at Smart Protein, Craig is responsible for leading the company's overall business strategy, operations, and market expansion. In his role as the Group Sales Director at The Original Fit Factory, he oversees the organization's sales initiatives, client relationships, and revenue generation efforts across multiple markets.
Craig's proven track record of success includes his previous experience as the International Sales Director, EMEA/Asia Pacific at Keurig Dr Pepper Inc., where he was instrumental in expanding the company's global presence and market share. Prior to that, he held the position of Business Partnership Director at AG Barr, where he played a pivotal role in developing and maintaining strategic partnerships that contributed to the company's growth.
Career Progression
Throughout his career, Craig has demonstrated a strong ability to drive business transformation and achieve measurable results. He has held various leadership roles, including Sponsorship Lead for the Commonwealth Games at AG Barr, and has progressively assumed greater responsibilities in sales, operations, and general management.
Craig's diverse background, spanning roles in grocery, consumer packaged goods, and retail, has equipped him with a well-rounded understanding of the industry landscape and the ability to navigate complex business challenges.
Academic Background
Craig holds a Bachelor's degree in Business Management from the University of Glasgow, where he graduated with distinction.
Areas of Expertise
- Strategic business planning and execution
- Sales and revenue growth
- Operational excellence and process optimization
- Partnership and stakeholder management
- Brand development and marketing
- Change management and organizational transformation
Professional Impact
Under Craig's leadership, Smart Protein has experienced significant growth, expanding its product portfolio and securing new market share. At The Original Fit Factory, he has spearheaded innovative sales strategies that have resulted in increased customer engagement and revenue generation.
Craig's industry contributions extend beyond his current roles. He is recognized as a thought leader and has been actively involved in industry associations, sharing his expertise and insights to drive the advancement of the consumer goods and retail sectors.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Craig Cowles is well-positioned to continue making a meaningful impact in his current roles and throughout his professional trajectory. His commitment to driving innovation, fostering strategic partnerships, and delivering exceptional results makes him a valuable asset to the organizations he serves.
