Professional Role and Expertise
Craig Davies currently serves as a Cloud CRM Consultant at Target Cloud, a UK-based company specializing in cloud automation, integration, and secure CRM solutions tailored for small to medium-sized businesses (SMBs). He has held this position since September 2014, marking over 11 years of continuous service with the firm. His professional focus is on helping UK SMBs digitally transform by implementing secure, cloud-based CRM platforms that enhance operational efficiency and customer relationship management.
Craig Davies is based in Norwich, United Kingdom, and is an alumnus of Loughborough University. His expertise centers on secure cloud CRM solutions, with an emphasis on customization and integration to meet the specific needs of SMB clients. His tenure suggests deep familiarity with both cloud technology and client-facing consultancy, positioning him as a key figure in Target Cloud's strategy to serve smaller enterprises.
Company Overview: Target Cloud
Target Cloud Consulting Ltd is a UK-based IT services and IT consulting firm with a lean team (2-10 employees). It focuses on secure, cloud-based CRM platforms and offers tailored cloud automation and integration services to over 250 satisfied SMB clients across the UK. The company emphasizes customizability and security in its cloud solutions, which aligns with Craig Davies’s advisory and implementation role.
Recent case studies include clients in niche sectors, such as a dental finance company using Target Cloud’s CRM system to improve customer engagement and operational workflows, illustrating the practical applicability of their tailored CRM implementations.
Relevant Professional Background and Industry Positioning
Prior to his current consultancy role, Craig held positions such as Regional Leader for Norfolk & Cambridgeshire at 4Networking Ltd and served as a Business Development Manager — experiences that underscore his combined skills in both technology and client engagement.
He maintains visibility in the professional community, evidenced by his LinkedIn presence and contributions to Target Cloud’s marketing and thought leadership efforts. Public domain content highlights his involvement in articulating the importance of cloud security and CRM benefits for SMBs.
Additional Professional Engagements and Credentials
While Craig Davies's primary role is with Target Cloud, he is also recognized elsewhere as a cybersecurity professional. A different individual named Craig Davies is noted as CISO and Executive Director at Gathid Ltd (ASX:GTH), focusing on access management. This is a separate individual and not connected to Target Cloud.
Craig’s focus at Target Cloud remains on secure digital transformation, with no conflicting roles identified.
Market and Technology Insights Relevant to Craig Davies
Target Cloud’s positioning and Craig’s role coincide with current trends in cloud security, CRM adoption in SMB markets, and digital transformation initiatives. Their solutions focus on mitigating common cloud risk factors, aligning with broader industry imperatives to secure customer data and streamline workflows.
Craig has authored case studies and content that demonstrate practical impacts of cloud CRM solutions on client businesses, such as increased operational efficiency and enhanced security postures. This indicates a consultative approach grounded in delivering measurable client outcomes.
Professional Online Presence
- LinkedIn Profile: [Craig Davies, Target Cloud](https://uk.linkedin.com/in/targetcloud)
- Target Cloud LinkedIn Company Page: [Target Cloud Consulting](https://uk.linkedin.com/company/target-cloud-consulting)
- Published case study example: Dental Finance company uses Target Cloud to improve CRM (December 2024)
These platforms highlight Craig’s personal branding as a trusted advisor for SMB digital transformation via cloud CRM solutions, and showcase Target Cloud’s client-centric approach.
Summary: Craig Davies operates as a senior Cloud CRM Consultant with extensive tenure at Target Cloud, delivering secure and customizable cloud CRM solutions for UK SMBs. His technical consultancy is backed by a strong client portfolio and practical case studies. Target Cloud itself is a focused, specialist consultancy firm emphasizing security and customization in cloud automation and CRM platform delivery, serving a niche SMB client base with over 250 satisfied customers. Craig’s background in regional leadership and business development complements his technical advisory role, making him a central figure in Target Cloud’s growth and client success strategy.
