Professional Summary

Professional Overview

Craig Ethier is an accomplished marketing and sales leader with over 20 years of experience in the home improvement and consumer goods industries. As the Director of Sales and Marketing at NewHome Bath & Mirror, he oversees the company's revenue-generating activities and brand development initiatives, driving sustainable growth and market expansion.

Experience Summary

Current Role

In his current role as Director of Sales and Marketing at NewHome Bath & Mirror, Craig is responsible for developing and executing strategic marketing plans, leading the sales team, and fostering strong customer relationships. Under his leadership, the company has achieved significant increases in market share, revenue, and brand recognition within the high-end home furnishings sector.

Career Progression

Prior to his current position, Craig held various marketing and sales roles with GE Money and GE Security, where he demonstrated his ability to drive innovation, optimize operational efficiency, and deliver measurable results. As the Owner of Klik, a successful digital marketing agency, he honed his entrepreneurial skills and gained valuable insights into the needs of small and medium-sized businesses.

Academic Background

Craig holds a Bachelor of Science degree in Industrial Technology from the University of Wisconsin-Stout, where he developed a strong foundation in product design, manufacturing, and process improvement.

Areas of Expertise

• Strategic marketing and brand management

• Sales team leadership and performance optimization

• Customer relationship management and retention

• Digital marketing and e-commerce strategy

• Process improvement and operational efficiency

Professional Impact

During his tenure at NewHome Bath & Mirror, Craig has spearheaded the development and launch of several successful marketing campaigns, resulting in a 25% increase in online sales and a 12% boost in customer loyalty. He has also played a pivotal role in streamlining the company's sales processes, leading to a 15% improvement in lead conversion rates.

Conclusion

With his extensive experience, proven track record of success, and dynamic leadership abilities, Craig Ethier is poised to continue driving growth and innovation within the home improvement industry. His strategic vision, coupled with his demonstrated expertise in sales, marketing, and operational excellence, make him a valuable asset to any organization seeking to expand its market presence and enhance its competitive edge.