Professional Summary

Professional Overview

Craig Foldes is a seasoned professional with a strong focus on AI strategy and global product management. As the Director of AI Strategy at Crocs, he plays a pivotal role in shaping the company's artificial intelligence initiatives, driving innovation and leveraging cutting-edge technologies to enhance Crocs' product offerings and customer experiences.

Experience Summary

Current Role

In his current position as Director of AI Strategy at Crocs, Craig is responsible for developing and implementing the company's AI roadmap. He collaborates cross-functionally to identify opportunities for AI integration, oversees the implementation of AI-powered solutions, and ensures alignment with Crocs' overall business objectives. Craig's expertise in AI strategy has been instrumental in driving the company's digital transformation efforts.

Additionally, Craig serves as the Growth Track Co-Chair for Denver Startup Week, where he leverages his extensive industry knowledge to support the growth and development of local startups.

Career Progression

Prior to his current role, Craig held various leadership positions at Crocs and Shinesty. As the Director of Global Product for Jibbitz, he was instrumental in driving the growth and innovation of Crocs' iconic accessory line. In his previous role as Director of Global Product for Special Projects (Speed), he spearheaded the development and launch of a new product line, showcasing his ability to identify and capitalize on emerging market trends.

Before joining Crocs, Craig served as the Head of Revenue at Shinesty, where he led the company's revenue generation strategies and helped drive its exponential growth. He also founded Dirt Road Travels, a successful travel and adventure startup, demonstrating his entrepreneurial mindset and ability to navigate complex business environments.

Academic Background

Craig holds a Bachelor's degree from the University of Colorado Boulder, where he majored in Business Administration with a specialization in Marketing.

Areas of Expertise

• AI strategy and implementation

• Global product management

• Digital transformation

• Revenue generation and growth

• Entrepreneurship and startup operations

Professional Impact

Throughout his career, Craig has demonstrated a proven track record of driving innovation and delivering tangible results. His leadership in AI strategy at Crocs has significantly contributed to the company's ability to leverage cutting-edge technologies and improve its product offerings. Additionally, his involvement in Denver Startup Week has positively impacted the local entrepreneurial ecosystem, providing valuable guidance and support to emerging businesses.

Conclusion

With his extensive experience in AI strategy, global product management, and entrepreneurship, Craig Foldes is a versatile and highly skilled professional poised to continue making a meaningful impact in the industry. His demonstrated ability to drive innovation, foster growth, and navigate complex business challenges positions him as a valuable asset to organizations seeking to leverage the power of artificial intelligence and technology-driven solutions.