Professional Summary

Professional Overview

Craig Kartchner is an experienced marketing and customer experience executive with a proven track record of driving business growth and customer satisfaction. As the AVP of Marketing and Customer Experience at HonorHealth, he leads a team responsible for developing and implementing innovative marketing strategies that enhance the organization's brand, drive customer engagement, and deliver exceptional patient experiences.

Experience Summary

Current Role

In his current role as AVP of Marketing and Customer Experience at HonorHealth, Craig is responsible for overseeing the organization's marketing, branding, and customer experience initiatives. He has played a key role in shaping HonorHealth's marketing strategy, leading cross-functional teams to create impactful campaigns that have resulted in increased brand awareness, customer acquisition, and customer loyalty. Under his leadership, the marketing and customer experience teams have achieved significant improvements in patient satisfaction and Net Promoter Scores.

Career Progression

Prior to his current role, Craig served as the AVP of Marketing and Customer Experience at HonorHealth for seven years, where he spearheaded the integration of marketing and customer experience functions to deliver a more cohesive and personalized customer journey. Before that, he held the position of Senior Director of Marketing at Intermountain Healthcare, where he led the development and implementation of successful marketing campaigns that drove revenue growth and patient retention.

Academic Background

Craig holds a Bachelor of Science degree in Marketing from the University of Utah, where he graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Customer experience optimization

• Digital marketing and multi-channel campaign execution

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Craig has been recognized for his ability to drive impactful marketing initiatives and enhance customer experiences. At HonorHealth, he has led the development of innovative digital marketing strategies that have resulted in a significant increase in website traffic, lead generation, and online patient appointments. Additionally, he has spearheaded the implementation of a comprehensive customer experience program that has led to improved patient satisfaction and increased loyalty.

Conclusion

With his extensive experience in the healthcare industry, Craig Kartchner is a strategic and results-oriented marketing and customer experience leader. He is committed to leveraging data-driven insights, cross-functional collaboration, and a customer-centric approach to deliver sustainable growth and exceptional patient experiences for HonorHealth.