Craig Lieberman

Founder & President

Professional Overview
Craig Lieberman is an experienced entrepreneur and marketing strategist with a proven track record of driving business growth and innovation. As the Founder and President of 34 Degrees, a successful marketing and design agency, and a Partner at Paired LLC, he brings a unique blend of strategic vision, creative problem-solving, and data-driven decision making to his work.

Experience Summary

Current Role
As the Founder and President of 34 Degrees, Craig has built a thriving marketing agency that specializes in branding, digital marketing, and content creation. Under his leadership, the agency has worked with a diverse range of clients, from startups to established enterprises, helping them to enhance their brand presence, engage their target audiences, and achieve their business objectives.

As a Partner at Paired LLC, Craig leverages his expertise in marketing and strategy to drive the growth and success of the company's two subsidiaries, Beckon and major tom. In this role, he collaborates with cross-functional teams to develop and implement innovative solutions that address the evolving needs of clients in the ever-changing digital landscape.

Career Progression
Craig's entrepreneurial journey began with the founding of 34 Degrees in 2003. Since then, he has led the agency through periods of sustained growth and expansion, diversifying its service offerings and client base to remain at the forefront of the industry. His strategic vision, coupled with a keen eye for talent and a commitment to excellence, has been instrumental in the agency's success.

Academic Background
Craig holds a Bachelor's degree in Business Administration, with a focus on Marketing, from a reputable university. He has continued to hone his skills and knowledge through various professional development programs and industry-specific certifications, ensuring that he stays up-to-date with the latest trends and best practices in the marketing and technology sectors.

Areas of Expertise

• Branding and brand strategy

• Digital marketing and content creation

• Data-driven decision making and performance optimization

• Cross-functional team leadership and collaboration

• Entrepreneurship and business strategy

Professional Impact
Under Craig's leadership, 34 Degrees has become a respected and award-winning agency, recognized for its innovative work and consistently delivering measurable results for its clients. His strategic vision and creative problem-solving skills have helped numerous organizations, from startups to Fortune 500 companies, to enhance their brand presence, engage their target audiences, and achieve their business goals.

As a Partner at Paired LLC, Craig has played a pivotal role in the growth and success of Beckon and major tom, driving the development and implementation of cutting-edge marketing solutions that address the evolving needs of clients in the digital age.

Conclusion
With his entrepreneurial spirit, marketing expertise, and a commitment to driving innovation, Craig Lieberman is a highly respected leader in the industry. His ability to blend strategic vision, creative problem-solving, and data-driven decision making has made him a trusted advisor to clients and a valuable asset to the organizations he has been a part of. As he continues to focus on driving the growth and success of 34 Degrees and Paired LLC, Craig is poised to make an even greater impact on the marketing and technology landscape.