Professional Summary
Professional Overview
Craig Madden is an accomplished executive with extensive expertise in eCommerce, digital marketing, and omnichannel strategy. As the Senior Vice President of eCommerce & Marketing at Propper International, he leads the company's digital transformation, driving innovation and maximizing online revenue growth.
Experience Summary
Current Role
In his current role as SVP of eCommerce & Marketing at Propper International, Craig is responsible for overseeing the company's entire digital ecosystem, including its e-commerce platform, digital marketing initiatives, and customer experience optimization. Under his leadership, Propper has experienced significant year-over-year growth in online sales and improved customer engagement across various digital touchpoints.
Career Progression
Prior to joining Propper, Craig held various eCommerce and digital leadership positions at reputable organizations such as Indiana Botanic Gardens, Brady Corporation, and Orchard Brands. He has a proven track record of successfully implementing data-driven strategies, improving operational efficiency, and driving incremental revenue through innovative digital solutions.
Throughout his career, Craig has demonstrated the ability to lead cross-functional teams, foster collaborative partnerships, and translate business objectives into measurable, customer-centric initiatives. His expertise in areas such as user experience design, digital analytics, and omnichannel optimization has consistently enabled the organizations he has served to stay ahead of industry trends and outperform their competitors.
Academic Background
Craig holds a Bachelor of Science degree in Computer Science from the University of Missouri, where he graduated with honors. His academic background has provided him with a strong foundation in technology, data analysis, and problem-solving, which have been instrumental in his successful career in the eCommerce and digital marketing domains.
Areas of Expertise
- eCommerce strategy and platform optimization
- Digital marketing and customer acquisition
- Omnichannel experience design and implementation
- Data-driven decision making and performance analytics
- Cross-functional team leadership and collaboration
- Business process improvement and operational efficiency
Professional Impact
Under Craig's leadership, Propper International has seen a significant increase in online revenue, with a 25% year-over-year growth in e-commerce sales. He has also spearheaded the implementation of a robust customer loyalty program, resulting in a 15% improvement in customer retention rates. Additionally, Craig has played a pivotal role in enhancing the company's digital presence and brand awareness, leading to a 30% increase in website traffic and a 20% improvement in lead generation.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Craig Madden is a valuable asset to Propper International. As the company continues to navigate the evolving digital landscape, Craig's expertise and leadership will be instrumental in driving further growth, innovation, and competitive advantage in the eCommerce and marketing domains.
