Craig Mansfield
SVP - Marketing Services, Shaklee Corporation
Professional Overview
Craig Mansfield is an accomplished marketing executive with over 15 years of experience driving strategic growth and innovation for leading consumer brands. In his current role as the Senior Vice President of Marketing Services at Shaklee Corporation, he oversees a diverse portfolio of marketing initiatives that have significantly contributed to the company's market leadership and brand recognition.
Experience Summary
Current Role
As the SVP of Marketing Services at Shaklee Corporation, Craig is responsible for developing and executing comprehensive marketing strategies to promote the company's extensive line of health, wellness, and personal care products. He leads a team of talented marketing professionals in crafting impactful campaigns, managing digital and social media channels, and leveraging data-driven insights to optimize marketing performance. Under his leadership, Shaklee has consistently outpaced industry benchmarks in brand awareness, customer engagement, and revenue growth.
Career Progression
Prior to joining Shaklee, Craig held various marketing leadership roles at renowned consumer brands, including serving as the Director of Marketing at Gatorade and the Vice President of Digital Marketing at Nestlé. Throughout his career, he has demonstrated a proven track record of driving innovative marketing strategies, fostering cross-functional collaboration, and delivering measurable business impact.
Academic Background
Craig holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where he graduated with distinction and was recognized for his outstanding academic achievements.
Areas of Expertise
- Strategic marketing planning and execution
- Digital and omnichannel marketing optimization
- Brand positioning and campaign development
- Data-driven decision making and performance measurement
- Cross-functional team leadership and collaboration
Professional Impact
Under Craig's leadership, Shaklee's marketing initiatives have consistently outperformed industry benchmarks, contributing to the company's sustained growth and market share expansion. He has spearheaded groundbreaking digital campaigns that have garnered numerous industry awards and accolades, further solidifying Shaklee's reputation as a leader in the health and wellness sector.
Conclusion
With his extensive experience, strategic vision, and proven track record of driving marketing excellence, Craig Mansfield is poised to continue propelling Shaklee's growth and innovation in the years to come. His multifaceted expertise and demonstrated ability to deliver measurable business impact make him a valuable asset to the organization and a respected industry leader.
