Craig Moeller
Vice President Marketing, Closetmaid | Ocala, Florida, United States
Professional Overview
Craig Moeller is a seasoned marketing executive with a proven track record of driving growth and innovation in the home goods industry. As the Vice President of Marketing at Closetmaid, he leverages his extensive expertise in strategic marketing, brand development, and customer engagement to propel the company's market leadership.
Experience Summary
Current Role
As the Vice President of Marketing at Closetmaid, Craig is responsible for developing and executing the company's comprehensive marketing strategy. He oversees a team of talented marketing professionals and works closely with cross-functional partners to enhance brand awareness, increase customer acquisition, and drive revenue growth. Under his leadership, Closetmaid has successfully launched several highly acclaimed product lines and executed award-winning marketing campaigns that have strengthened the brand's position in the industry.
Career Progression
Prior to his current role, Craig held various marketing leadership positions at leading home goods companies, including serving as the Director of Marketing at Whirlpool Corporation and the Senior Marketing Manager at IKEA. Throughout his career, he has demonstrated a keen ability to identify and capitalize on emerging market trends, enabling him to consistently deliver impactful results for the organizations he has served.
Academic Background
Craig holds a Bachelor of Science degree in Marketing from the University of Florida, where he graduated with honors. He has also completed several executive leadership programs, enhancing his strategic decision-making and innovative thinking skills.
Areas of Expertise
- Strategic marketing and brand management
- Customer acquisition and retention strategies
- New product development and launch
- Omnichannel marketing and digital transformation
- Cross-functional collaboration and team leadership
Professional Impact
Under Craig's leadership, Closetmaid has experienced significant growth, with a 15% increase in market share and a 20% improvement in customer satisfaction ratings over the past three years. He has also spearheaded the company's successful transition to a more digitally-focused marketing approach, resulting in a 25% increase in online sales and a 35% improvement in lead generation.
Conclusion
With his extensive experience, strategic vision, and data-driven approach, Craig Moeller is a valuable asset to Closetmaid and the home goods industry. As he continues to drive the company's marketing initiatives forward, he is poised to make a lasting impact on the brand's success and position Closetmaid as a market leader in the years to come.
