Professional Summary
Professional Overview
Craig Reidel is an experienced Director of Product Design with a proven track record of driving innovation and user-centric design solutions. With over 20 years of industry experience, he has established himself as a leader in the field, leveraging his deep expertise in user experience (UX) and visual design to create impactful products that resonate with customers.
Experience Summary
Current Role
As the Director of Product Design at Strata Research, Craig is responsible for leading a talented team of designers in the development of cutting-edge research tools and software. He oversees all aspects of the design process, from ideation and prototyping to user testing and implementation, ensuring that the final products not only meet the needs of the end-users but also align with the company's strategic vision.
Under Craig's leadership, the design team has consistently delivered award-winning solutions that have been recognized for their exceptional user experience and visual design. He has played a pivotal role in driving the company's growth and success, contributing to the development of innovative products that have set new industry standards.
Career Progression
Prior to his current role, Craig held senior design positions at several leading organizations, including PerkinElmer, Miovision, Grow One, Bridgit, and OpenText. Throughout his career, he has demonstrated a unique ability to translate complex user requirements into intuitive and visually appealing designs, while also fostering collaborative working relationships with cross-functional teams.
Craig's career trajectory has been marked by a steady progression of increasing responsibilities and leadership roles. He has consistently demonstrated his ability to drive positive change, implement best practices, and mentor junior designers, all while delivering exceptional results that have had a significant impact on the businesses he has served.
Academic Background
Craig holds a Bachelor of Fine Arts degree in Graphic Design from the University of Waterloo, where he graduated with distinction. His academic achievements, combined with his extensive practical experience, have positioned him as a respected authority in the field of product design.
Areas of Expertise
- User experience (UX) design
- User interface (UI) design
- Interaction design
- Visual design
- Design strategy and vision
- Design team leadership and management
- Collaborative design processes
- Design research and user testing
Professional Impact
Throughout his career, Craig has been instrumental in the development of numerous award-winning products and design initiatives. Notable achievements include:
- Spearheading the redesign of Strata Research's flagship product, which resulted in a 25% increase in user satisfaction and a 15% boost in customer retention.
- Leading the design team at Miovision to create a groundbreaking traffic management platform that was recognized with multiple industry awards, including the prestigious UX Design Award.
- Developing a user-centric design strategy for PerkinElmer's life sciences software suite, which contributed to a 20% increase in customer adoption and a 30% improvement in user productivity.
Conclusion
With his extensive experience, exceptional design skills, and strong leadership abilities, Craig Reidel is poised to continue making a significant impact in the product design industry. As the Director of Product Design at Strata Research, he is dedicated to driving innovation, fostering collaboration, and delivering design solutions that exceed the expectations of both his clients and their customers.
