Professional Summary

Professional Overview

Craig Saling is an accomplished executive with over 20 years of experience in the technology and telecommunications industries. As the CEO/CTO of Santa Barbara Cash Register, he leverages his technical expertise and business acumen to drive innovation and growth within the company.

Experience Summary

Current Role

As the CEO/CTO of Santa Barbara Cash Register since 2009, Craig is responsible for overseeing the strategic direction, product development, and overall operations of the company. Under his leadership, Santa Barbara Cash Register has become a leading provider of point-of-sale solutions, serving a diverse clientele across various sectors. Craig's technical proficiency and visionary approach have been instrumental in shaping the company's product roadmap and ensuring its continued success.

Career Progression

Prior to his current role, Craig held various leadership positions in the technology and telecommunications industries. He served as a Marketing Programs Specialist at Citrix Online, where he contributed to the company's customer acquisition strategies. Earlier in his career, Craig held roles as a Customer Acquisition/Citi Merchant Services Representative at First Data Merchant Services, a Major Accounts District Manager at ADP, a Senior Account Executive at tw telecom, and a Technical Sales Executive at Cox Communications. This diverse background has equipped Craig with a comprehensive understanding of the industry's evolving landscape and the ability to leverage emerging technologies to drive business growth.

Academic Background

Craig holds a bachelor's degree in Business Administration from a reputable university, where he developed a strong foundation in business management and entrepreneurship.

Areas of Expertise

Craig's areas of expertise include technology leadership, product development, strategic planning, and customer relationship management. He has a deep understanding of the point-of-sale industry and a proven track record of identifying and implementing innovative solutions to meet the evolving needs of clients. Additionally, Craig's strong communication and interpersonal skills enable him to effectively collaborate with cross-functional teams and key stakeholders.

Professional Impact

Under Craig's leadership, Santa Barbara Cash Register has experienced significant growth and recognition within the industry. The company has consistently delivered cutting-edge point-of-sale solutions that have improved the operational efficiency and customer experience for its clients. Craig's commitment to innovation and his ability to anticipate market trends have solidified Santa Barbara Cash Register's position as a trusted partner for businesses of all sizes.

Conclusion

With his extensive industry experience, technical expertise, and visionary leadership, Craig Saling is well-positioned to continue driving the success and growth of Santa Barbara Cash Register. His dedication to delivering exceptional products and services, coupled with his strategic vision, make him a valuable asset to the company and its clients.