Craig Shields

Chief Digital Officer

Professional Overview
Craig Shields is an accomplished digital executive with extensive experience in the retail and e-commerce industry. As the Chief Digital Officer at Jewelry Television, he is responsible for leading the company's digital strategy, driving innovation, and optimizing online sales and customer engagement.

Experience Summary

Current Role
As the Chief Digital Officer at Jewelry Television since March 2022, Craig oversees the company's digital transformation, leveraging his deep expertise in e-commerce, digital marketing, and data-driven decision-making. He is responsible for enhancing the customer experience, increasing online sales, and positioning Jewelry Television as a leader in the industry's digital landscape.

Career Progression
Prior to his current role, Craig served as the Senior Vice President of Digital Strategy at Jewelry Television from 2020 to 2022, where he was instrumental in developing and implementing the company's digital roadmap. He also held the positions of Vice President of E-Commerce and Director of E-Commerce at Jewelry Television, demonstrating his steadfast commitment to the organization and his ability to drive continuous improvement.

Academic Background
Craig holds a Bachelor's degree in Business Administration from the University of Tennessee, Knoxville, where he specialized in Marketing and Information Systems.

Areas of Expertise

• E-commerce strategy and optimization

• Digital marketing and customer acquisition

• Data analytics and business intelligence

• Omnichannel retail experience

• Cross-functional team leadership

• Strategic planning and execution

Professional Impact
During his tenure at Jewelry Television, Craig has led several successful initiatives that have significantly impacted the company's digital performance. He has spearheaded the implementation of a robust e-commerce platform, streamlined the online customer journey, and enhanced the company's digital marketing efforts, resulting in increased online sales and improved customer satisfaction.

Conclusion
With his deep understanding of the retail and e-commerce landscape, Craig Shields is a seasoned digital executive poised to drive Jewelry Television's continued success in the ever-evolving digital marketplace. His proven track record of innovation, strategic leadership, and measurable results make him a valuable asset to the organization.