Professional Summary
Professional Overview
Craig Slemp is a seasoned marketing and business planning executive with over 15 years of experience in the paper and packaging industry. As the Senior Vice President of Marketing and Business Planning at Mohawk Fine Papers, he leverages his deep industry expertise to drive strategic growth initiatives and ensure the company's product portfolio aligns with evolving market demands.
Experience Summary
Current Role
In his current role, Craig is responsible for overseeing all marketing and business planning activities at Mohawk Fine Papers, a leading manufacturer of premium paper products. He collaborates closely with the executive team to develop and execute comprehensive marketing strategies, identify new market opportunities, and optimize the company's product offerings. Under his leadership, Mohawk has consistently maintained its position as a market leader, expanding its customer base and driving revenue growth.
Career Progression
Prior to joining Mohawk, Craig held various marketing and business development roles at leading paper and packaging companies, including Pulp & Paper International and International Paper. Throughout his career, he has demonstrated a strong ability to analyze market trends, develop innovative solutions, and foster collaborative partnerships with key stakeholders. His track record of success in driving operational efficiency and profitability has made him a highly valued asset within the industry.
Academic Background
Craig holds a Bachelor of Science in Business Administration from the University at Albany, where he graduated with honors. He has also completed executive education programs at leading business schools, further enhancing his expertise in strategic marketing, customer-centric business planning, and change management.
Areas of Expertise
- Strategic marketing and brand management
- Business planning and forecasting
- Product development and innovation
- Customer relationship management
- Market research and competitive analysis
- Cross-functional team leadership and collaboration
Professional Impact
Under Craig's leadership, Mohawk has consistently outperformed industry benchmarks, achieving double-digit revenue growth and expanding its market share. He has spearheaded the launch of several successful product lines, which have garnered industry recognition and acclaim. Additionally, Craig has been actively involved in industry associations, sharing his insights and best practices with peers, and contributing to the overall advancement of the paper and packaging sector.
Conclusion
With his extensive industry experience, strategic mindset, and proven track record of success, Craig Slemp is a valuable asset to Mohawk Fine Papers and the broader paper and packaging industry. As he continues to drive innovation and guide the company's strategic initiatives, he is well-positioned to further cement Mohawk's position as a market leader and deliver sustained growth and profitability.
