Professional Summary
Professional Overview
Craig Tokusato is an accomplished marketing executive with over 20 years of experience in the consumer packaged goods industry. As the Chief Marketing Officer at Diamond Foods, LLC, he is responsible for driving the company's overall marketing strategy and brand portfolio management. With a strong focus on consumer insights, innovation, and digital transformation, Tokusato has a proven track record of driving business growth and creating value for shareholders.
Experience Summary
Current Role
As the Chief Marketing Officer at Diamond Foods, LLC, Tokusato is responsible for overseeing the company's marketing efforts across its portfolio of snack brands, including Emerald Nuts, Pop Secret popcorn, and Diamond of California nuts. He leads a team of marketing professionals and collaborates closely with the executive leadership to develop and execute comprehensive marketing strategies that align with the company's overall business objectives. Under his leadership, Diamond Foods has successfully launched several new product lines and expanded its presence in the highly competitive snack food market.
Career Progression
Tokusato has held several senior marketing and general management roles throughout his career, with a strong focus on the consumer packaged goods industry. Prior to joining Diamond Foods, he served as the Executive Vice President and Chief Marketing Officer at Amy's Kitchen, where he was instrumental in driving the company's brand growth and expansion into new product categories. Before that, he held various marketing leadership positions at Diamond Foods, Inc., where he played a key role in the company's strategic rebranding and portfolio optimization initiatives.
Tokusato's earlier career included a 13-year tenure at The Clorox Company, where he served as the General Manager of the Pet Care division and led the successful launch of several innovative pet product lines.
Academic Background
Tokusato holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, with a concentration in Marketing.
Areas of Expertise
- Brand strategy and development
- Consumer insights and market research
- Integrated marketing campaign management
- Digital marketing and e-commerce optimization
- New product development and innovation
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Diamond Foods, Tokusato has been instrumental in driving the company's digital transformation and expanding its e-commerce capabilities. Under his leadership, the company has launched several successful social media campaigns and digital marketing initiatives that have significantly increased brand awareness and customer engagement.
Tokusato's expertise in consumer insights and innovation has also led to the successful launch of several new product lines, including Emerald Nuts' Cocoa Roasted Almonds and Pop Secret's Gourmet Popcorn varieties. These new offerings have been well-received by consumers and have contributed to the company's overall revenue growth.
Conclusion
With his extensive experience in the consumer packaged goods industry, proven track record of driving business growth, and strong focus on innovation and digital transformation, Craig Tokusato is well-positioned to continue leading Diamond Foods' marketing efforts and contributing to the company's long-term success.
