Professional Summary
Professional Overview
Craig Trower is the CEO and Part Owner of The Pro-Am Tour, a leading golf event management company based in London, United Kingdom. With over a decade of experience in the golf industry, he has developed a strong expertise in business development, membership and marketing strategies, as well as professional golf operations.
Experience Summary
Current Role
As the CEO and Part Owner of The Pro-Am Tour, Craig is responsible for overseeing the strategic direction and day-to-day operations of the company. He leads a team of golf professionals in organizing premier golfing events and tournaments, with a focus on delivering exceptional experiences for both amateur and professional players. Under his leadership, The Pro-Am Tour has established a reputation for its high-quality events and has seen significant growth in both participation and revenue.
Career Progression
Prior to his current role, Craig held several key positions in the golf industry. He served as a Senior Business Development Executive at NMPi, where he was instrumental in expanding the company's client base and driving revenue growth. Before that, he worked at The Wisley Golf Club, first as a PGA Professional, and later in Membership and Marketing, where he played a pivotal role in enhancing the club's offerings and member engagement.
Academic Background
Craig holds a CIM Diploma in Professional Marketing from the Chartered Institute of Marketing, as well as a degree in Professional Golf Studies from the University of Birmingham. He also completed his GCSEs and A Levels at Reigate Grammar School.
Areas of Expertise
- Golf event management and tournament operations
- Business development and strategic planning
- Membership and marketing strategies
- Professional golf instruction and coaching
- Leadership and team management
Professional Impact
Under Craig's leadership, The Pro-Am Tour has become a leading player in the golf event management industry, hosting high-profile tournaments that attract both amateur and professional golfers from around the world. He has spearheaded initiatives to enhance the company's digital presence and leverage technology to improve the overall event experience. Additionally, Craig has made significant contributions to the golf community through his involvement in industry associations and his work in promoting the sport at the grassroots level.
Conclusion
With his extensive experience, industry expertise, and proven track record of success, Craig Trower is well-positioned to continue driving the growth and development of The Pro-Am Tour. As the CEO and Part Owner, he is committed to elevating the company's position as a premier provider of golf events and to fostering a thriving golf community both in the UK and beyond.
