Professional Summary

Professional Overview

Cristina Ceresoli is a seasoned marketing executive with over 20 years of experience driving growth and innovation for leading retail and consumer brands. As the Chief Marketing Officer at City Mattress, she is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and deliver exceptional customer experiences. Cristina's areas of expertise span digital marketing, e-commerce, performance marketing, CRM, and loyalty program management.

Experience Summary

Current Role

As the Chief Marketing Officer at City Mattress, Cristina is responsible for overseeing all marketing functions, including brand strategy, digital marketing, e-commerce, performance marketing, CRM, and loyalty program management. She is focused on leveraging data-driven insights to develop and implement innovative marketing initiatives that drive customer engagement, increase brand loyalty, and ultimately, accelerate revenue growth.

Career Progression

Prior to joining City Mattress, Cristina held several senior marketing leadership roles at prominent retail and consumer brands. She served as the Senior Vice President and Chief Marketing Officer at Altar'd State, where she spearheaded the company's digital transformation and implemented a data-driven marketing approach that resulted in significant growth in online sales and customer engagement. Before that, Cristina held various marketing and e-commerce leadership positions at Chico's FAS, Inc., EXPRESS, and Aeropostale, where she consistently delivered impressive results in driving performance, increasing customer lifetime value, and expanding brand reach.

In addition to her corporate experience, Cristina is the Founder of Cristina Ceresoli & Associates, LLC, a marketing consulting firm that provides strategic advisory services to clients in the retail and consumer industries.

Academic Background

Cristina holds a Bachelor's degree in Marketing from the University of Miami. She has also completed executive education programs at Harvard Business School and the Wharton School of the University of Pennsylvania, further honing her leadership and strategic management skills.

Areas of Expertise

Digital marketing and e-commerce strategy

Performance marketing and data-driven customer acquisition

CRM and loyalty program development and management

Brand strategy and positioning

Omnichannel marketing integration

Retail and consumer industry expertise

Professional Impact

Throughout her career, Cristina has demonstrated a track record of driving measurable results for the organizations she has served. At Altar'd State, she led the development and implementation of a comprehensive digital marketing strategy that resulted in a 45% increase in online sales and a 30% improvement in customer lifetime value. At Chico's FAS, Inc., she spearheaded the successful integration of the company's CRM and loyalty programs, leading to a 25% increase in repeat customer purchases.

Conclusion

Cristina Ceresoli is a dynamic and results-oriented marketing leader with a proven ability to devise and execute innovative marketing strategies that drive growth and profitability for leading retail and consumer brands. With her deep industry expertise, data-driven approach, and strong track record of success, Cristina is poised to make a significant impact in her role as Chief Marketing Officer at City Mattress.