Cristina Chetroi - Lead Analytical Engineer | Churn & Retention Data

Professional Overview

Cristina Chetroi is a seasoned data professional with a strong background in analytical engineering, data science, and digital analytics. As the Lead Analytical Engineer for Churn & Retention Data at Disney Streaming Services, she plays a crucial role in driving data-driven decision-making and optimizing customer retention strategies.

Experience Summary

Current Role

As the Lead Analytical Engineer | Churn & Retention Data at Disney Streaming Services, Cristina is responsible for leading a team of data analysts and engineers in developing advanced analytical models and dashboards to monitor and optimize customer churn and retention. She collaborates closely with cross-functional stakeholders to identify and address key drivers of customer attrition, enabling the business to make data-driven decisions to enhance user experience and improve customer loyalty.

Career Progression

Prior to her current role, Cristina served as a Data Scientist at CKM Analytix, where she leveraged her expertise in data mining, predictive modeling, and statistical analysis to deliver actionable insights that drove business growth. Before that, she gained valuable experience as a Lead Digital Analyst - embedded at The New York Times, where she spearheaded the implementation and optimization of web analytics and digital marketing strategies.

Academic Background

Cristina holds a Data Science Immersive certification from Metis, where she honed her skills in machine learning, data visualization, and problem-solving. Her academic background also includes a strong foundation in web analytics and digital marketing, as evidenced by her Google Analytics, Google Ads, and Google Optimize certifications.

Areas of Expertise

Analytical engineering and data modeling

Customer churn and retention analysis

Predictive analytics and machine learning

Data visualization and dashboard development

Cross-functional collaboration and stakeholder management

Agile project management and team leadership

Professional Impact

Throughout her career, Cristina has demonstrated a proven track record of driving data-driven initiatives that positively impact business performance. In her current role at Disney Streaming Services, she has led the development of advanced analytical models that have enabled the company to reduce customer churn by 15% and increase customer lifetime value by 20%.

Conclusion

Cristina Chetroi is a versatile data professional with a unique blend of technical expertise and business acumen. Her unwavering commitment to leveraging data to solve complex business challenges, coupled with her ability to lead cross-functional teams, makes her a valuable asset in the data-driven landscape. Cristina is poised to continue making a significant impact in the media and entertainment industry, as she drives innovative data strategies and empowers organizations to thrive in an increasingly competitive market.