Professional Overview
Cristina De Martini is a seasoned executive currently serving as VP, Research Director, leveraging her expertise in research, marketing operations, and leadership to drive business growth. Her key areas of expertise include marketing operations, research, and strategy, with a focus on the technology industry.
Experience Summary
Current Role
As VP, Research Director at Forrester, Cristina oversees research initiatives, providing strategic guidance and thought leadership. Her key responsibilities include directing research studies, analyzing market trends, and presenting findings to clients and stakeholders. Under her leadership, the research team has delivered impactful studies that have informed business decisions for numerous clients.
Career Progression
Cristina's career spans over two decades, with notable roles including Service Director, Marketing Operations at Siriusdecisions, and various leadership positions at Zebra Technologies, such as Global Marketing Operations Director and Global Market Research and Planning Director. Her career trajectory demonstrates consistent growth, with a focus on marketing operations, research, and strategy. Key achievements include developing and implementing marketing operations strategies that have driven business growth and improving market research capabilities to inform product development.
Academic Background
Cristina holds an MBA from The University of Georgia, as well as a BS from the same institution. Her academic background has provided a strong foundation in business and management, complementing her professional experience.
Areas of Expertise
Cristina's expertise areas include:
- Marketing operations and strategy
- Research and analysis
- Leadership and team management
- Technology industry trends and insights
Professional Impact
Throughout her career, Cristina has led numerous research initiatives and marketing operations projects, delivering measurable results and contributing to industry growth. Her work has informed business decisions, driven market expansion, and improved operational efficiency for various organizations.
Conclusion
Cristina De Martini is a seasoned executive with a strong background in research, marketing operations, and leadership. Her current role as VP, Research Director at Forrester demonstrates her expertise in driving business growth through strategic research initiatives. With a focus on the technology industry, Cristina continues to provide thought leadership, leveraging her expertise to inform business decisions and drive market expansion. Her value proposition lies in her ability to deliver impactful research, drive business growth, and lead high-performing teams.
