Cristina Dillon
Marketing Director, Creative Strategy Consultant
Professional Overview
Cristina Dillon is an accomplished marketing professional with over a decade of experience driving successful digital and social media strategies for leading brands across diverse industries. As the Marketing Director at Tie Bar, she leverages her expertise in creative strategy, content marketing, and social media management to elevate the brand's digital presence and engagement. Concurrently, Cristina runs her own consulting practice, Cristina Dillon Consulting, where she provides strategic advisory services to clients on creative direction, campaign development, and integrated marketing solutions.
Experience Summary
Current Role
As the Marketing Director at Tie Bar, Cristina is responsible for overseeing the brand's comprehensive marketing initiatives, including content strategy, social media, email marketing, and digital advertising. She collaborates closely with cross-functional teams to develop innovative campaigns that drive measurable results, increase brand awareness, and enhance customer loyalty. Under her leadership, Tie Bar has seen a 25% year-over-year increase in social media engagement and a 15% uplift in e-commerce conversion rates.
Career Progression
Prior to joining Tie Bar, Cristina served as the Director of Creative Services at The Digital Stronghold, where she led a team of designers, copywriters, and digital strategists to deliver high-impact, award-winning campaigns for a diverse client portfolio. Before that, she held social media and content marketing roles at renowned brands such as Stetson, Two Roads Hospitality, and Lover.ly, where she consistently exceeded key performance indicators and drove significant organic growth across digital channels.
Academic Background
Cristina holds a Bachelor of Arts in Marketing and Advertising from the University of Oregon, where she graduated cum laude and was recognized for her innovative student-led marketing initiatives.
Areas of Expertise
- Digital and social media marketing strategy
- Content creation and campaign development
- Influencer and user-generated content management
- Brand identity and creative direction
- Integrated marketing communications
- Data-driven performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Cristina has been recognized for her ability to translate complex marketing objectives into impactful, measurable campaigns. She has been awarded the Social Media Marketer of the Year award by the American Marketing Association and her work has been featured in industry publications such as Adweek and Digiday.
Conclusion
With her extensive experience, creative vision, and proven track record of driving results, Cristina Dillon is a valuable asset to any organization seeking to elevate their brand's digital presence and marketing impact. Her multifaceted expertise, combined with a passion for innovation and continuous learning, make her a sought-after marketing leader and strategic consultant.
