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Cristina Peters Domenech

VP of Sales

Overview


Cristina Peters-Domenech is currently the Vice President of Sales at Evive Nutrition, a role she has held since November 2020. With over 27 years of extensive work experience, Cristina has developed a robust background in sales, marketing, and international business across various sectors including the food industry and education.

Professional Experience


  • Evive Nutrition: VP of Sales since November 2020. Under her leadership, Evive Nutrition has expanded significantly, now available in 245 Meijer stores.

  • Farmwise/Veggie Fries: Co-Founder and VP Sales/Marketing from January 2015 to June 2020.

  • Nelsons: Held positions as VP International Sales & Marketing for Latin America and Director of Sales from January 2006 to April 2014.

  • IESE Business School: Associate Admissions for the Global MBA program from January 2003 to November 2004.

  • Procter & Gamble: Product Manager in the US from January 1999 to April 2002.

  • General Mills: Export Sales Associate from February 1997 to November 1998.

  • Henkel: Associate Product Manager from September 1993 to September 1996.


Education


Cristina holds multiple degrees from reputable institutions:
  • Universitat Abat Oliba CEU: Degree in Economics, 1988-1991.

  • University of Wolverhampton: Bachelor of Arts (BA), 1991-1992.

  • Universitat de Barcelona: Graduate Program in Economics & Business Administration, 1992-1993.


Notable Achievements


  • Successfully led Evive Nutrition's penetration into the USA market, achieving remarkable retail support and distribution.

  • Implemented strategic relationships that led Evive Nutrition to thrive in KeHE’s elevate™ program, extending the brand's reach and visibility.

  • Instrumental in scaling and growing Evive Nutrition through partnerships with major retailers and distributors like Meijer and United Natural Foods, Inc. (UNFI).


Professional Highlights


Cristina’s dynamic career and leadership have notably contributed to the growth and market presence of multiple brands in the food industry:
  • Evive Nutrition: Key player in expanding the brand’s distribution across major retail chains in the USA.

  • Farmwise/Veggie Fries: Built and led sales and marketing strategies that strengthened brand presence and market penetration.

  • Nelsons: Expanded the company’s footprint in Latin America through strategic sales and marketing initiatives.


Professional Networks and Influence


  • LinkedIn: Cristina holds over 500 connections on LinkedIn, indicating a robust professional network.

  • Active participant in key industry events and initiatives, such as the CHFA Toronto and Walmart Innovation Summit, demonstrating her engagement with emergent food trends and market developments.


Conclusion


Cristina Peters-Domenech's extensive and varied experience in sales and marketing, coupled with her role in driving strategic growth at Evive Nutrition, sets her apart as a prominent figure in the nutrition and food industry. Her ability to lead significant market expansions and foster influential partnerships makes her an invaluable asset to Evive Nutrition's continued success.