Cristina Santos

Senior Vice President, Global Marketing

Professional Overview
Cristina Santos is a seasoned marketing executive with over 15 years of experience driving global marketing strategies for renowned beauty and lifestyle brands. As the Senior Vice President of Global Marketing at Pat McGrath Cosmetics, she leverages her deep expertise in digital marketing, brand building, and consumer engagement to amplify the company's industry-leading presence.

Experience Summary

Current Role
In her current role, Cristina is responsible for overseeing the development and execution of integrated global marketing campaigns that elevate the Pat McGrath Cosmetics brand and drive sustainable growth. She leads a team of talented marketing professionals to create innovative, omnichannel campaigns that engage the brand's diverse consumer base and solidify its position as a leader in the luxury beauty industry.

Career Progression
Prior to joining Pat McGrath Cosmetics, Cristina held several senior-level marketing positions at esteemed organizations, including L'Oréal, NYX Professional Makeup, and Maybelline New York. Throughout her career, she has demonstrated a strong track record of driving digital transformation, implementing data-driven strategies, and delivering measurable results. Cristina's diverse experience across the beauty and lifestyle sectors has equipped her with a deep understanding of evolving consumer trends and the ability to craft impactful marketing solutions.

Academic Background
Cristina holds a Bachelor of Arts degree in Marketing from the University of Miami, where she graduated with honors.

Areas of Expertise

• Global marketing strategy and execution

• Omnichannel campaign development

• Digital marketing and e-commerce optimization

• Brand building and consumer engagement

• Data-driven decision making and performance analysis

• Cross-functional leadership and team management

Professional Impact
Throughout her career, Cristina has spearheaded numerous award-winning campaigns that have elevated brand awareness, driving significant increases in customer acquisition and loyalty. Her strategic vision and innovative approach have contributed to the continued success and growth of the companies she has represented.

Conclusion
With her exceptional marketing acumen, Cristina is poised to further amplify the global impact of the Pat McGrath Cosmetics brand. Her commitment to delivering transformative marketing solutions and her proven ability to navigate the evolving beauty landscape make her a valuable asset to the organization.