Cristina Tenorio
Chief Marketing Officer (CMO)
Madrid, Community of Madrid, Spain
Professional Overview
Cristina Tenorio is a seasoned Chief Marketing Officer (CMO) with over a decade of experience driving strategic marketing initiatives and delivering exceptional business results. Recognized for her ability to build and lead high-performing marketing teams, she specializes in brand development, digital transformation, and data-driven campaign optimization.
Experience Summary
Current Role
Cristina currently serves as the CMO at PICSIL, a leading marketing technology company. In this role, she is responsible for overseeing all marketing operations, including brand strategy, content creation, digital marketing, and customer engagement. Under her leadership, PICSIL has experienced significant growth and expanded its market presence.
Career Progression
Prior to her current role, Cristina held the position of CMO at Celering, where she successfully implemented a comprehensive marketing strategy that resulted in a 25% increase in brand awareness and a 20% growth in customer acquisition. Before that, she served as the CMO at Smileat, a prominent healthy food brand, where she spearheaded a digital transformation initiative that led to a 30% boost in online sales.
Cristina's early career includes roles as the Marketing Manager EMEA at AB Vista, a leading animal nutrition company, and as a Brand and Digital Development consultant for IZBA Nature, a sustainable lifestyle brand. She has also held positions in strategic planning and market research at various agencies, further honing her expertise in data-driven marketing and campaign optimization.
Academic Background
Cristina holds a Bachelor's degree in Marketing and Communications from the University of Madrid. She has also completed executive leadership programs at leading business schools, further enhancing her strategic and managerial capabilities.
Areas of Expertise
- Brand development and positioning
- Digital marketing and e-commerce optimization
- Data-driven marketing strategy and campaign execution
- Cross-functional team leadership and collaboration
- Driving organizational transformation and growth
Professional Impact
Throughout her career, Cristina has demonstrated a strong track record of delivering measurable business impact. Her ability to align marketing initiatives with organizational goals has consistently resulted in increased brand awareness, customer engagement, and revenue growth. Cristina is highly regarded in the industry for her innovative approach to marketing and her ability to leverage emerging technologies to drive competitive advantage.
Conclusion
Cristina Tenorio is a dynamic and results-oriented Chief Marketing Officer with a proven ability to transform marketing organizations and drive sustainable business growth. Her deep industry expertise, coupled with her strategic vision and data-driven decision-making, make her a valuable asset to any organization seeking to elevate its marketing performance and achieve ambitious growth objectives.
