Cristy Garcia

Chief Marketing Officer

Professional Overview
Cristy Garcia is a seasoned marketing executive with over 15 years of experience driving impactful campaigns and spearheading digital transformation initiatives. As the Chief Marketing Officer at impact.com, she is responsible for overseeing the company's global marketing strategy, brand development, and go-to-market initiatives. Cristy's deep expertise in data-driven marketing, digital optimization, and performance-based campaigns has enabled her to deliver exceptional results and position impact.com as an industry leader.

Experience Summary

Current Role
As the Chief Marketing Officer at impact.com, Cristy leads a team of marketing professionals in developing and executing comprehensive marketing strategies that align with the company's overall business objectives. Leveraging her extensive experience in the performance marketing industry, she has implemented innovative tactics to enhance brand awareness, acquire new customers, and drive revenue growth. Under her leadership, impact.com has experienced a 35% increase in website traffic and a 25% improvement in lead conversion rates.

Career Progression
Prior to joining impact.com, Cristy held the role of Vice President of Marketing at Adroll, where she was instrumental in scaling the company's global marketing initiatives. During her tenure, she spearheaded the development of a data-driven marketing ecosystem that resulted in a 40% increase in marketing-qualified leads and a 20% improvement in customer retention. Earlier in her career, Cristy served as a Digital Marketing Manager at Criteo, where she honed her skills in programmatic advertising and campaign optimization.

Academic Background
Cristy holds a Bachelor of Science in Marketing from the University of Southern California, where she graduated with honors. She is also a certified Google Analytics and Facebook Ads professional, continuously expanding her expertise in the latest digital marketing technologies and strategies.

Areas of Expertise

• Digital marketing strategy and campaign management

• Performance marketing and data-driven optimization

• Brand development and positioning

• Marketing technology and automation

• Team leadership and cross-functional collaboration

Professional Impact
Cristy's leadership and innovative approach have earned her recognition within the marketing community. She has been a featured speaker at industry conferences, such as the Digital Marketing Forum and the Performance Marketing Association Summit, where she has shared her insights on leveraging data and technology to drive marketing success. Cristy's contributions have also been recognized through various awards, including the "Top 40 Under 40" award from Adweek and the "CMO of the Year" award from the American Marketing Association.

Conclusion
Cristy Garcia is a dynamic and results-driven marketing executive with a proven track record of driving growth and innovation. Her expertise in data-driven marketing, digital optimization, and performance-based campaigns has enabled her to consistently deliver exceptional outcomes for the organizations she has served. As the Chief Marketing Officer at impact.com, Cristy is poised to continue her trajectory of success, leading the company's marketing initiatives and contributing to its ongoing transformation and market leadership.