Cristy Hatter
VP of Brand
Cristy Hatter is a seasoned brand and marketing executive with a proven track record of driving transformative growth for leading consumer and direct-to-consumer (DTC) brands. As the VP of Brand at Lectric eBikes, she is responsible for spearheading the company's brand strategy, overseeing creative development, and amplifying its market presence.
Professional Overview
With over 20 years of experience in the brand and marketing domain, Cristy has honed her expertise in crafting impactful brand narratives, developing integrated marketing campaigns, and fostering strong customer connections. Her industry focus spans diverse verticals, including e-commerce, outdoor recreation, and higher education.
Experience Summary
Current Role
As the VP of Brand at Lectric eBikes, Cristy is responsible for leading the brand's strategic vision and creative direction. She oversees the development of compelling brand assets, coordinates cross-functional marketing initiatives, and drives the brand's engagement with its rapidly growing customer base. Under her leadership, Lectric eBikes has strengthened its brand positioning, expanded its digital presence, and achieved significant market share gains.
Career Progression
Prior to joining Lectric eBikes, Cristy served as the VP of Brand at Solo Stove, where she spearheaded the brand's successful repositioning and drove impressive revenue growth through innovative marketing strategies. She has also held interim brand leadership roles at Multiview Inc. and DTC consultancy positions, providing strategic guidance to brands in the e-commerce and outdoor sectors.
Earlier in her career, Cristy held creative leadership roles at Texas Tech University Health Sciences Center, United Supermarkets, and Red Raider Outfitter, where she demonstrated her versatility in developing impactful brand experiences across diverse industries.
Academic Background
Cristy holds a degree in from South Plains College, where she honed her creative and analytical skills.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and e-commerce optimization
- Creative direction and design
- Customer experience and engagement
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Cristy has spearheaded numerous successful brand initiatives that have driven significant business impact. At Solo Stove, she led the development of a comprehensive brand refresh that resulted in a 30% increase in online sales and a 25% improvement in customer acquisition. At Lectric eBikes, she has been instrumental in enhancing the brand's digital presence, which has contributed to a 40% year-over-year growth in website traffic and a 25% increase in conversion rates.
Conclusion
Cristy Hatter is a versatile and results-driven brand strategist with a passion for crafting compelling brand narratives and driving sustainable growth. Her extensive experience in the DTC and consumer goods sectors, coupled with her innovative approach to marketing and customer engagement, position her as a valuable asset to Lectric eBikes and the industry at large.
