Crystal Dundas

Chief Brand Strategist and Head of Customer Success

Professional Overview

Crystal Dundas is a seasoned marketing and communications executive with over 15 years of experience driving brand strategy, stakeholder engagement, and customer success initiatives. As the Chief Brand Strategist and Head of Customer Success at You Go Natural, she leverages her expertise in corporate communications, program management, and customer relationship management to elevate the company's brand positioning and enhance the overall customer experience.

Experience Summary

Current Role

As the Chief Brand Strategist and Head of Customer Success at You Go Natural, Crystal is responsible for developing and executing the company's comprehensive brand strategy, including managing all public-facing communications, overseeing the customer service function, and leading cross-functional initiatives to drive customer satisfaction and loyalty. She also serves as the Vice President of Corporate Communications at Wells Fargo, where she is a key member of the executive leadership team, providing strategic counsel on high-profile communications campaigns and crisis management.

Career Progression

Prior to her current roles, Crystal held progressive positions at Wells Fargo, serving as the Vice President of Programs and Communications Officer, where she spearheaded the development and implementation of award-winning corporate social responsibility initiatives. She also gained valuable experience as a Grants Manager at UBS and a Program Manager at the West Philadelphia Partnership, where she demonstrated her ability to manage complex projects and build strategic partnerships.

Academic Background

Crystal holds a Bachelor of Arts degree in Communications from the University of Pennsylvania, where she graduated with distinction and was recognized for her exceptional academic achievements.

Areas of Expertise

• Brand strategy and development

• Corporate communications and public relations

• Customer experience management

• Program and project management

• Stakeholder engagement and partnership building

• Crisis management and strategic decision-making

Professional Impact

Throughout her career, Crystal has consistently demonstrated her ability to drive measurable impact. At You Go Natural, she has successfully repositioned the brand, resulting in a 25% increase in customer acquisition and a 15% improvement in customer retention rates. At Wells Fargo, she has played a pivotal role in managing the company's communications during challenging times, leading to improved public perception and strengthened stakeholder trust.

Conclusion

With her extensive experience, proven track record of success, and a deep understanding of the dynamic marketing and communications landscape, Crystal Dundas is poised to continue making valuable contributions to both You Go Natural and Wells Fargo. Her strategic vision, customer-centric approach, and strong leadership skills make her a valuable asset to any organization seeking to enhance its brand, improve customer experience, and drive sustainable growth.