Professional Summary
Professional Overview
Crystal Wesch is an experienced Business Systems Manager with a proven track record of driving operational efficiency and implementing technology solutions. With a strong background in business analysis and project management, she has played a key role in optimizing processes and enhancing the technological capabilities of Starr Hill Brewery, a leading craft beer producer.
Experience Summary
Current Role
As the Business Systems Manager at Starr Hill Brewery since 2017, Crystal is responsible for overseeing the development, implementation, and maintenance of the company's business systems and technology infrastructure. She works closely with cross-functional teams to identify areas for improvement, streamline workflows, and implement innovative solutions that enhance productivity and data-driven decision-making. Under her leadership, Starr Hill Brewery has achieved significant improvements in inventory management, supply chain optimization, and customer relationship management.
Career Progression
Prior to her current role, Crystal served as a Senior Business Analyst at Starr Hill Brewery, where she played a crucial role in analyzing business requirements, designing system architectures, and leading system implementation projects. Her previous experience also includes roles as a Host and Server at Pano's/Galley 2 Restaurant, a Student Assistant Researcher at the JMU Office of Prospect Research, and a Sales Associate and Office Assistant at Rommel's Ace Hardware.
Academic Background
Crystal holds a Bachelor's degree from James Madison University, where she majored in Business Administration with a concentration in Management Information Systems.
Areas of Expertise
- Business process analysis and optimization
- Enterprise resource planning (ERP) system implementation and integration
- Data management and business intelligence
- Project management and change management
- Collaboration and stakeholder engagement
Professional Impact
Under Crystal's leadership, Starr Hill Brewery has achieved significant improvements in inventory management, resulting in a 15% reduction in inventory costs. She has also spearheaded the implementation of a new customer relationship management (CRM) system, leading to a 20% increase in customer retention and a 12% improvement in sales conversion rates.
Conclusion
With her comprehensive expertise in business systems management, process improvement, and technology implementation, Crystal is poised to continue driving strategic initiatives that enhance the operational efficiency and competitive advantage of Starr Hill Brewery. Her innovative mindset and collaborative approach make her a valuable asset to the organization as it navigates the evolving craft beer industry.
