Current Role and Responsibilities
Crystal Wiese currently holds the position of Senior Director, Global Marketing at QuestionPro, a leading enterprise in market research and survey software headquartered in Austin, Texas. She joined QuestionPro in 2019 initially as Director of Marketing and has since progressed to her current senior leadership role. Her responsibilities involve shaping and driving global marketing strategies to enhance brand awareness, support customer acquisition, and build market share for QuestionPro’s product suites.
Professional Expertise and Skills
Crystal’s profile highlights her unique blend of business acumen and creativity, describing herself as a hybrid of business and creativity that enables effective communication across diverse industry stakeholders. Her core areas of specialization include:
- Project Management
- Relationship Building
- Branding and Brand Strategy
- Social Media Marketing and Engagement
- Research and Insights Application
These competencies position her as a pivotal figure in orchestrating cross-functional initiatives that integrate marketing research with strategic brand positioning.
Educational Background
Crystal Wiese attended The Art Institutes (Art Institute of Portland) from 2007 to 2010, where she studied Design. This formal education contributes to her creative standpoint and design-oriented approach within marketing functions.
Notable Contributions and Industry Engagement
- Crystal is a recognized author of multiple blog articles and thought leadership pieces on QuestionPro’s official channels, focusing on best practices for market research, marketing strategy, and hybrid workforce management.
- She is actively involved in industry events and webinars, such as presentations on building successful hybrid workforces and advanced market research methodologies.
- Crystal holds the informal title of Chief Swiftonomics Officer at QuestionPro, indicating a role in driving innovative marketing processes and agile execution frameworks.
- She has been publicly shortlisted for marketing leadership awards, affirming her recognition within QuestionPro and the broader marketing community.
- She demonstrates an active presence in professional and social media networks, notably LinkedIn and Twitter (X), where she engages on marketing trends and industry challenges.
Company Context and Strategic Focus
QuestionPro is positioned as a leader in market research platforms and offers enterprise-grade solutions including Customer Experience (CX) management, Employee Experience, and sophisticated research tools. Under Crystal’s marketing leadership, QuestionPro has gained significant acclaim for product innovation and customer-centric solutions. The company was recognized among the best 100 mid-sized companies to work for in Austin (2021), emphasizing a positive corporate culture likely influenced by strong marketing and internal communications leadership.
Additional Insights
- Crystal has prior marketing leadership experience before joining QuestionPro, including a Director of Marketing role at Factom, where she was responsible for go-to-market strategies and brand growth.
- Her professional trajectory indicates a focus on scaling marketing operations in tech-driven environments with revenue growth milestones surpassing $20 million, emphasizing performance-oriented marketing without reliance on external funding.
- She emphasizes a data-driven, research-informed marketing methodology, leveraging QuestionPro’s own products and insights, which reflects her alignment with the company’s product and customer ecosystem.
Summary: Crystal Wiese serves as a key senior marketing leader at QuestionPro, combining design education with strong expertise in project management, branding, and research-driven marketing. Her leadership tenure since 2019 correlates with strategic growth initiatives and enhanced market positioning for QuestionPro’s research and CX offerings. Engagements in industry webinars and thought leadership reflect her role in advancing innovative marketing approaches while fostering hybrid workforce models. Her blend of creativity, analytics, and leadership underscores her influence on the company’s ongoing expansion and brand authority in the market research sector.
