Professional Summary
Professional Overview
Curtis Corl is an accomplished Chief Marketing Officer with extensive experience in the retail and marketing industries. He is recognized for his expertise in digital marketing, sales and marketing strategy, and data-driven decision making. Corl's industry focus spans diverse sectors, including retail, consumer goods, and professional services.
Experience Summary
Current Role
As the Chief Marketing Officer at Ocean State Job Lot, Corl is responsible for developing and executing the company's comprehensive marketing strategy. He oversees all aspects of the marketing function, including brand management, digital marketing, advertising, and customer engagement. Under Corl's leadership, Ocean State Job Lot has significantly expanded its online presence and digital marketing capabilities, resulting in increased brand awareness and customer acquisition.
Career Progression
Prior to his current role, Corl served as the Vice President of Marketing and Sales at Crossroads, where he played a pivotal role in revitalizing the company's brand and driving revenue growth. Before that, he held the position of Vice President-Digital at Dollar Tree Stores, where he spearheaded the company's digital transformation and implemented innovative e-commerce and omnichannel strategies. Corl's early career includes roles as the Vice President at Pride Signs, Inc. and the National Director of Field Sales and Marketing at Borders Books & Music.
Academic Background
Corl holds a Master of Business Administration (MBA) in Marketing and Finance from the University of Rhode Island, as well as a Master of Arts (MA) in Philosophy-Ethics from the same institution. He also earned a Bachelor of Arts (BA) in Sociology from Gettysburg College and a High School Diploma in Business from Bethel Park Senior High School.
Areas of Expertise
- Digital marketing and e-commerce strategy
- Omnichannel customer experience
- Brand development and management
- Sales and marketing strategy
- Data-driven decision making
- Cross-functional team leadership
- Strategic planning and execution
Professional Impact
Throughout his career, Corl has consistently delivered measurable results for the organizations he has served. At Dollar Tree Stores, he spearheaded the company's digital transformation, resulting in a significant increase in online sales and customer engagement. At Crossroads, he successfully revitalized the brand and drove revenue growth, positioning the company for long-term success.
Conclusion
With his extensive experience, strategic mindset, and expertise in digital marketing and retail, Curtis Corl is well-positioned to continue driving growth and innovation as the Chief Marketing Officer at Ocean State Job Lot. His proven track record of delivering measurable results and his ability to lead cross-functional teams make him a valuable asset to any organization.
