Professional Summary
Professional Overview
Curtis Hidalgo is the North America Vice President of Merchandising for Men's Footwear, Apparel, and Accessories at Nike. He is an accomplished retail and merchandising executive with over 25 years of experience in the sportswear and fashion industries. Hidalgo's expertise spans product development, brand strategy, and global merchandising operations.
Experience Summary
Current Role
In his current role, Hidalgo oversees the strategic direction and execution of Nike's men's product portfolio across North America. He is responsible for aligning merchandising efforts with the company's broader brand and growth objectives, driving innovation and consumer engagement. Hidalgo leverages his deep industry knowledge and cross-functional leadership to optimize the company's product assortment, pricing, and go-to-market strategies.
Career Progression
Hidalgo's career trajectory at Nike has been marked by progressive responsibilities and significant contributions to the company's success. Prior to his current role, he served as the Global Vice President of Merchandising for Women's Apparel and the Global Vice President of Merchandising for Kids Apparel and Footwear. Hidalgo also held senior merchandising positions within the Nike Sportswear, Nike Lab, and Nike Basketball divisions, demonstrating his versatility and ability to drive growth across diverse product categories.
Before joining Nike, Hidalgo held merchandising leadership roles at Fox Racing, Ross Stores, Pacific Sunwear, and GUESS?, Inc., where he gained valuable experience in brand management, omnichannel retailing, and category optimization.
Academic Background
Hidalgo holds a Bachelor of Science degree in Apparel Merchandising from the University of Delaware, where he graduated with distinction.
Areas of Expertise
- Strategic merchandising and product development
- Global category management and expansion
- Brand positioning and consumer engagement
- Omnichannel retail operations and optimization
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at Nike, Hidalgo has played a pivotal role in driving the company's global growth and market leadership. His strategic insights, innovative thinking, and collaborative approach have been instrumental in the successful launch and performance of several key product lines, contributing to Nike's reputation as a premier sportswear brand.
Conclusion
With his extensive experience, proven track record, and deep industry expertise, Curtis Hidalgo is poised to continue driving Nike's success in the North American market. His commitment to product excellence, consumer-centric strategies, and transformative leadership makes him a valuable asset to the company's ongoing growth and market dominance.
