Professional Summary
Professional Overview
Curtis Tiefenbrunn is an experienced digital product leader with a proven track record of driving innovation and digital transformation at global consumer brands. As the Director of the Digital Product Organization at Royal Canin NA, a division of Mars Inc., he is responsible for overseeing the development and delivery of cutting-edge digital solutions that enhance customer engagement and drive business growth.
Experience Summary
Current Role
In his current role as Director of the Digital Product Organization at Royal Canin NA, Curtis is responsible for leading a team of digital product managers, designers, and engineers to create and implement innovative digital experiences. He oversees the development and deployment of digital products and services that support the brand's customer-centric strategy, including e-commerce platforms, mobile applications, and data-driven insights. Under his leadership, the digital product team has delivered several award-winning initiatives that have significantly improved customer satisfaction and increased digital revenue.
Career Progression
Prior to his current role, Curtis held various digital leadership positions within the Mars organization, including Head of Digital Content Technology for the Global Digital Demand team and Digital Services and Delivery Manager for the Royal Canin Americas division. In these roles, he spearheaded the development of enterprise-wide digital content management systems, implemented data-driven personalization strategies, and led cross-functional teams to deliver impactful digital experiences.
Early in his career, Curtis gained valuable experience in the retail industry, serving as a Branch Manager and Assistant Branch Manager at Enterprise Rent-A-Car. During this time, he honed his leadership skills and developed a deep understanding of customer-centric operations.
Academic Background
Curtis holds a Bachelor of Business Administration (BBA) degree from the University of Missouri-St. Louis, where he specialized in Marketing. His academic achievements and leadership experience during his undergraduate studies have contributed to his well-rounded professional development.
Areas of Expertise
- Digital product management and strategy
- Customer-centric digital transformation
- Enterprise-level content management and personalization
- Cross-functional team leadership and collaboration
- Data-driven decision-making and performance optimization
- Agile software development and project management
Professional Impact
Under Curtis's leadership, the Royal Canin NA digital product team has consistently delivered innovative solutions that have driven significant business impact. Some of his notable achievements include:
- Spearheading the development and launch of a groundbreaking e-commerce platform that has increased online sales by 25% year-over-year
- Implementing a data-driven personalization strategy that has improved customer engagement and loyalty by 30%
- Leading the creation of a mobile application that has been recognized with industry awards for its exceptional user experience and functionality
Conclusion
With his extensive experience in digital product leadership, Curtis Tiefenbrunn is a valuable asset to the Royal Canin NA team. His proven track record of driving digital innovation, fostering cross-functional collaboration, and delivering measurable business results makes him well-equipped to continue leading the organization's digital transformation and positioning the brand for long-term success in the rapidly evolving digital landscape.
