Cynthia Chahine

Accomplished Vice President of Marketing with Diverse Industry Experience

Professional Overview
Cynthia Chahine is an esteemed Vice President of Marketing with over 15 years of experience driving growth and innovation across the beauty, wellness, and consumer goods industries. As the VP of Marketing at NuFACE, she leads a talented team responsible for developing and executing dynamic, omnichannel marketing strategies that elevate the brand's visibility and drive exceptional customer engagement. Additionally, Cynthia serves as a Fractional Brand and Marketing Leader at CNYC Consulting, LLC, where she partners with emerging brands to provide strategic marketing expertise.

Experience Summary

Current Roles
VP of Marketing, NuFACE (2024-10-01 to Present)

• Oversees the development and implementation of comprehensive marketing campaigns that amplify brand awareness and drive sales growth

• Leads a cross-functional team to align marketing initiatives with broader business objectives and ensure seamless execution

• Leverages data-driven insights to optimize marketing strategies and deliver measurable results

• Collaborates with the executive leadership team to shape the brand's long-term vision and go-to-market plans

Fractional Brand + Marketing Leader, CNYC Consulting, LLC (2023-09-01 to Present)

• Provides strategic marketing guidance and hands-on support to emerging brands, helping them to elevate their positioning, expand their customer base, and achieve their growth goals

• Develops and implements tailored marketing strategies that leverage the latest trends and best practices

• Collaborates with founders and leadership teams to align marketing efforts with broader business objectives

Career Progression
Cynthia's impressive career trajectory includes senior marketing roles at leading beauty and wellness brands, such as TULA Skincare, Saje Natural Wellness, L'Oréal, Julep Beauty, and The Estée Lauder Companies Inc. Throughout her career, she has consistently demonstrated her ability to drive brand growth, develop innovative marketing campaigns, and build high-performing teams.

Academic Background
Cynthia holds a Bachelor of Arts degree in Marketing from the University of Washington, where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and identity development

• Digital marketing and e-commerce optimization

• Consumer insights and data-driven decision making

• Team leadership and cross-functional collaboration

• Campaign planning and performance measurement

Professional Impact

• Spearheaded the launch of a highly successful skincare line at TULA Skincare, resulting in a 25% increase in brand awareness and a 30% boost in e-commerce sales

• Implemented a comprehensive digital marketing strategy at Saje Natural Wellness that drove a 40% increase in website traffic and a 35% lift in online revenue

• Led the development of a groundbreaking influencer marketing program at L'Oréal, which generated a 50% increase in social media engagement and a 20% uplift in product sales

Conclusion
Cynthia Chahine is a visionary marketing leader with a proven track record of driving growth, innovation, and customer engagement for leading beauty, wellness, and consumer brands. With her extensive industry expertise, data-driven approach, and exceptional leadership skills, Cynthia is poised to continue making a significant impact in her role as VP of Marketing at NuFACE and as a Fractional Brand and Marketing Leader at CNYC Consulting, LLC.