Cynthia H.

Chief Executive Officer | Encinitas, California, United States

Professional Overview

Cynthia H. is an accomplished business leader with extensive experience in the consumer packaged goods industry. As the Chief Executive Officer of Sun Bum, she is responsible for driving the company's strategic vision, overseeing operations, and fostering a culture of innovation and excellence.

Experience Summary

Current Role

Cynthia has served as the Chief Executive Officer of Sun Bum since August 2019. In this role, she is responsible for setting the overall business strategy, leading the executive team, and ensuring the company's continued growth and success. Under her leadership, Sun Bum has strengthened its market position, expanded its product portfolio, and enhanced its brand recognition within the sun care and personal care industries.

Career Progression

Prior to joining Sun Bum, Cynthia held various leadership positions at SC Johnson, a global consumer products company. She served as the Senior Director of Customer and Shopper Marketing for North America, where she led cross-functional teams to develop and execute successful marketing strategies. Cynthia also held roles in global brand management, strategic initiatives, and national sales, demonstrating her versatility and ability to drive results across different functions.

Cynthia's career began in the retail industry, where she gained valuable experience as a Customer Development Manager at Pepperidge Farm and an Account Manager at Nabisco. She later transitioned to the consumer packaged goods sector, serving as a Retail Merchandising Manager at Nestle.

Academic Background

Cynthia holds a bachelor's degree in Business Administration from a reputable university, where she graduated with honors.

Areas of Expertise

• Strategic business planning and execution

• Brand management and marketing

• Customer and shopper engagement

• Sales and channel management

• Cross-functional team leadership

• Driving innovation and continuous improvement

Professional Impact

Throughout her career, Cynthia has demonstrated a track record of driving significant business results. At SC Johnson, she led the development and implementation of innovative marketing campaigns that resulted in increased brand awareness and market share. As the Chief Executive Officer of Sun Bum, Cynthia has spearheaded the company's expansion into new product categories and international markets, positioning the brand for continued growth and success.

Conclusion

Cynthia H. is a seasoned executive with a proven ability to lead and inspire teams, drive strategic initiatives, and deliver measurable results. With her deep industry expertise, strong leadership skills, and customer-centric approach, she is well-positioned to guide Sun Bum through its next phase of growth and expansion.