Cynthia Raad

Senior Director Global Brand Marketing - Fenty Hair

Professional Overview

Cynthia Raad is an accomplished senior marketing executive with over 10 years of experience in the beauty and personal care industry. She currently serves as the Senior Director of Global Brand Marketing for Fenty Hair at Kendo Brands, Inc., where she is responsible for driving the strategic development and execution of the brand's marketing initiatives across international markets.

Experience Summary

Current Role

As the Senior Director of Global Brand Marketing for Fenty Hair, Cynthia is tasked with leading the brand's comprehensive marketing strategy, encompassing product positioning, digital campaigns, influencer partnerships, and retail activations. She works closely with cross-functional teams to ensure the seamless integration of marketing efforts, driving consistent brand messaging and delivering exceptional customer experiences. Under her leadership, Fenty Hair has established a strong global presence and achieved significant market share growth in key regions.

Career Progression

Prior to her current role, Cynthia held senior marketing positions at prominent beauty brands, including Verb Products and DevaCurl. At Verb Products, she served as the Senior Director of Marketing, where she spearheaded the brand's digital transformation and grew its online sales channels. At DevaCurl, she was the Senior Brand Manager, responsible for developing and executing successful marketing campaigns that resonated with the brand's target audience.

Cynthia's early career experience also includes roles at L'Oréal, where she progressed from Marketing Manager to Senior Marketing Manager, and an internship at Sanofi, where she gained valuable exposure to the pharmaceutical industry.

Academic Background

Cynthia holds a Bachelor's degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with distinction.

Areas of Expertise

• Comprehensive brand marketing strategy development and execution

• Digital marketing and e-commerce optimization

• Influencer and celebrity partnerships

• Retail activation and in-store experience design

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact

Under Cynthia's leadership, Fenty Hair has experienced significant global expansion, with the brand now available in over 20 countries worldwide. She has successfully developed and implemented targeted marketing campaigns that have resulted in a 25% increase in brand awareness and a 30% uplift in online sales.

Cynthia's innovative approach to marketing and her ability to forge strong partnerships with industry influencers have been instrumental in elevating the Fenty Hair brand and solidifying its position as a leading authority in the hair care industry.

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Cynthia Raad is a dynamic and results-oriented marketing leader poised to drive continued growth and innovation for the Fenty Hair brand. Her deep understanding of the beauty industry, coupled with her strong leadership skills, make her a valuable asset to the Kendo Brands, Inc. team.