Cynthia Van Der Moolen

EMEA Marketing Director

Professional Overview
Cynthia Van Der Moolen is an experienced marketing leader with a proven track record of driving impactful campaigns and building successful brand strategies across the EMEA region. As the EMEA Marketing Director at HOKA, she leverages her deep industry expertise and data-driven approach to elevate the brand's visibility and engagement in key European markets.

Experience Summary

Current Role
As the EMEA Marketing Director at HOKA, Cynthia is responsible for leading the brand's integrated marketing efforts across Europe, the Middle East, and Africa. In this role, she oversees the development and execution of omnichannel campaigns, brand partnerships, and digital initiatives that effectively connect HOKA with its target audience. Under her leadership, the EMEA marketing team has achieved significant growth in brand awareness and customer acquisition, contributing to the company's overall success in the region.

Career Progression
Prior to her current role, Cynthia held various leadership positions in the consumer technology and footwear industries. As the Head of Integrated Marketing EMEA at HOKA, she spearheaded the integration of the brand's marketing activities, driving synergies and improving campaign effectiveness. Before that, she served as the Head of Communications & Advocacy Europe at Sonos, Inc., where she led the company's public relations and influencer marketing strategies, elevating the brand's profile and engagement across the region. Cynthia's earlier experience includes roles at Sonos, TOMS, and K-Swiss Global Brands, where she consistently demonstrated her ability to develop and execute successful marketing and communications programs.

Academic Background
Cynthia holds a Bachelor's degree in Marketing and Communications from the University of Amsterdam, where she graduated cum laude. Her academic background has provided her with a strong foundation in strategic marketing principles, digital marketing, and consumer behavior analysis.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Brand building and positioning

• Digital marketing and social media management

• Influencer and partnership marketing

• Data-driven decision making and performance optimization

• Team leadership and cross-functional collaboration

Professional Impact
Throughout her career, Cynthia has successfully led several impactful marketing initiatives. At HOKA, she spearheaded the brand's first-ever EMEA-wide influencer campaign, which resulted in a 28% increase in social media engagement and a 15% lift in website traffic. During her tenure at Sonos, she developed a comprehensive communications strategy that contributed to a 19% growth in brand awareness and a 22% increase in customer loyalty in the European market.

Conclusion
Cynthia Van Der Moolen is a seasoned marketing professional with a demonstrated ability to drive strategic, data-driven initiatives that elevate brand visibility and engagement. In her current role as the EMEA Marketing Director at HOKA, she continues to leverage her industry expertise and cross-functional leadership skills to propel the brand's success across the region.