Cyrus Shepard
Founder, Zyppy SEO
[LinkedIn: Cyrus Shepard](https://www.linkedin.com/in/cyrusshepard)
Executive Summary
Cyrus Shepard is the Founder of Zyppy SEO, a consultancy and software provider specializing in advanced search engine optimization. With over 15 years of industry experience, Shepard has established a global reputation as an expert in SEO consulting, content marketing, technical SEO, and the development of proprietary SEO tools. Zyppy SEO serves a broad clientele, from startups to Fortune 500 companies, advising on strategies that enhance online visibility and drive measurable growth across digital channels.
Professional Background
Current Role:
- Founder & Head Consultant, Zyppy SEO (Astoria, Oregon)
- Leads a consultancy offering custom SEO consulting services, software solutions, SEO training, and community resources.
- Provides guidance on search strategy development, technical optimization, and content best practices.
- Known for performing detailed SEO experiments and publishing case studies on major industry trends and Google algorithm updates.
Key Services:
- SEO consulting and audit services for both startups and Fortune 500 companies.
- Bespoke SEO software/tools designed to solve complex ranking challenges.
- SEO training and workshops for individuals and corporate clients.
- Community-building and educational content via the Zyppy blog and social channels.
Notable Achievements:
- Speaker at major global SEO and marketing conferences including MozCon (Seattle), Serp Conf (Vienna), Ahrefs Evolve (Singapore), Marketing Festival (Czech Republic), and others.
- Published thought leader with widely-cited studies and industry analysis, such as:
- Winning & Losing Big Google Updates: 50-Site Case Study
- 23 Million Internal Links – SEO Case Study
- Google’s Index Size Revealed: 400 Billion Docs (& Changing)
- Recognized for in-depth experimentation, such as "I Disavowed Every Link To My Website. Here’s What Happened" and experience as a Google Search Quality Rater.
Past Experience:
- Head of Online Marketing, True Fabrications
- Led online marketing and SEO strategies prior to founding Zyppy SEO.
- Regular contributor and profile member on industry platforms such as Moz, where he has published guides, participated in community Q&A, and contributed educational content.
Education
- University of Southern California
- Focus: Film Production / Cinema (1994-1998)
Industry Presence & Thought Leadership
- Active Contributor:
- Maintains a high-profile presence on X (formerly Twitter): [@CyrusShepard](https://x.com/cyrusshepard)
- Multiple Moz profiles, historic contributor and community member
- Regular blog author and newsletter publisher on Zyppy.com
- Conference and Event Speaker:
- Has presented at dozens of international marketing events; recent engagements include:
- Sydney SEO Conference (March 2025)
- Serp Conf (Vienna, Oct 2024)
- Ahrefs Evolve (Singapore, Oct 2024)
- MozCon (Seattle, recurring speaker)
- Turing Fest (Edinburgh, UK)
- Media & Community Contributions:
- Regular guest on marketing podcasts and webinars
- Facilitator for community discussions on advanced SEO topics
Personal Interests
- Enjoys running, pizza, and maintaining a classic 1991 Ford F150.
- Based in Astoria, Oregon, leveraging global networks and digital collaboration tools for client communication and service delivery.
Contact Details
- Email: c@zyppy.com (full email available through referential sources)
- Phone: 31642 (number available through referential sources)*
Strategic Insights
Cyrus Shepard’s profile demonstrates deep, hands-on expertise with a focus on experiment-driven SEO and a commitment to client education. His consultancy, Zyppy SEO, appeals to organizations seeking evidence-based, customized optimization strategies and technical solutions. Shepard's frequent engagement with major global conferences and online platforms marks him as a high-level influencer within the SEO sector, presenting partnership opportunities with access to a sophisticated, data-driven audience. Brands prioritizing search visibility, technical SEO, or cutting-edge organic growth tactics would find substantial alignment with Shepard’s experience and service offerings.
