Dabney Lee
Chief Product and Merchandising Officer
Professional Overview
Dabney Lee is an accomplished retail and merchandising executive with over 15 years of experience driving product development, marketing, and global growth strategies for leading consumer brands. As the Chief Product and Merchandising Officer at Dickies®, a VF Company, she leverages her deep industry expertise to spearhead the brand's product innovation and go-to-market initiatives, positioning it for continued success in the workwear and lifestyle apparel markets.
Experience Summary
Current Role
In her current role as Chief Product and Merchandising Officer at Dickies®, Dabney is responsible for overseeing the brand's product portfolio, merchandising strategies, and international expansion efforts. She works closely with cross-functional teams to conceptualize and deliver innovative product lines that cater to the evolving needs of Dickies' diverse customer base. Under her leadership, the brand has strengthened its market position and experienced significant growth in both domestic and global markets.
Career Progression
Prior to joining Dickies®, Dabney held various leadership positions at Vans, a VF Company, where she consistently drove remarkable results. As the Vice President/Managing Director- Vans APAC, she spearheaded the brand's expansion into the Asia-Pacific region, achieving double-digit growth and market share gains. Earlier in her career, she served as the Vice President of Product Merchandising and Senior Director of Global Footwear Merchandising, where she played a pivotal role in shaping the brand's product strategy and expanding its iconic product lines.
Academic Background
Dabney holds a Bachelor of Science degree in Business Administration from the University of Southern California, where she graduated with distinction.
Areas of Expertise
- Product and merchandising strategy development
- Global brand expansion and market entry
- Consumer insights and trend analysis
- Cross-functional team leadership and collaboration
- Driving operational excellence and financial performance
Professional Impact
During her tenure at Vans, Dabney led the successful launch of several groundbreaking product lines that resonated with consumers globally, contributing to the brand's impressive growth and market share gains. Her strategic vision and data-driven approach have been instrumental in positioning Dickies® for continued success in the workwear and lifestyle apparel industries.
Conclusion
Dabney Lee's extensive industry experience, coupled with her proven track record of driving product innovation and global growth, make her a valuable asset to Dickies®. In her role as Chief Product and Merchandising Officer, she is poised to further strengthen the brand's market position and deliver exceptional value for its customers and stakeholders.
